But Erik, the margins, the margins.
Details About Fiat Brand Global Sales In 2022
From the article:
With 1.17 million units sold in 2022, Fiat was the 18th best-selling global brand but the top seller within Stellantis.
It is known that last year Fiat became the best-selling brand of the Stellantis group. Since the creation of this group in 2021, Jeep has been the largest brand in Stellantis by unit sales volume. However, based on data collected for 94 markets around the world, which represent around 98 percent of the global total, Fiat took the lead in 2022 with 1.17 million units.
Full article here:
Details About Fiat Brand Global Sales In 2022 (motor1.com)
With 1.17 million units sold in 2022, Fiat was the 18th best-selling global brand but the top seller within Stellantis.
It is known that last year Fiat became the best-selling brand of the Stellantis group. Since the creation of this group in 2021, Jeep has been the largest brand in Stellantis by unit sales volume. However, based on data collected for 94 markets around the world, which represent around 98 percent of the global total, Fiat took the lead in 2022 with 1.17 million units.
Full article here:
Details About Fiat Brand Global Sales In 2022 (motor1.com)
21 - 40 of 72 Posts
PSA does the same though they don't have a Porsche-equivalent. FCA does and they also built Maserati atop Chrysler. There would be no Maserati volume without Chrysler’s 300C and Pentastar to build on.Volume is required to pay for assembly plants and amortize development costs. Without volume you are dead with 14 brands. VAG showed the way with volume VW, Skoda and SEAT supporting luxury Audi and Porsche.
Vw group is exPorsche a paragon of what? Other than dismal margins ie failure to earn their cost of er hitherto free capital (free money from central bank).
Tavares is economising (ie the equivalent of volumes based scale economies) instead by cutting engineering and design development costs and manufacturing costs at plants, and in europe by moving dealers to an agency pre orders based distribution model.
Sales Volumes needed to breakeven and even make higher margins maybe (as currently) are therefore lower. As a result so is risk! Which is why i for one am certain they will launch plenty of new models faster esp electrified even in n america DESPITE the probable recession underway.
Tavares is economising (ie the equivalent of volumes based scale economies) instead by cutting engineering and design development costs and manufacturing costs at plants, and in europe by moving dealers to an agency pre orders based distribution model.
Sales Volumes needed to breakeven and even make higher margins maybe (as currently) are therefore lower. As a result so is risk! Which is why i for one am certain they will launch plenty of new models faster esp electrified even in n america DESPITE the probable recession underway.
And the Jeep Grand Cherokee. Can’t forget where the Lavante’s underpinnings originated.PSA does the same though they don't have a Porsche-equivalent. FCA does and they also built Maserati atop Chrysler. There would be no Maserati volume without Chrysler’s 300C and Pentastar to build on.
Honestly the idea of Chrysler DNA (much less components) in a Maserati hurt Maserati more than anything else. I don't know if it was because someone had it in their head that Chrysler was still "premuim" (this should prove otherwise) or just penny pinching, but it's going to take a few years for Maserati to purge and become bespoke again (except for uConnect, which everyone loves). When Alfa is more bespoke than Maserati, serious introspection is called forPSA does the same though they don't have a Porsche-equivalent. FCA does and they also built Maserati atop Chrysler. There would be no Maserati volume without Chrysler’s 300C and Pentastar to build on.
The mistake was using Chrysler switchgear in Maseratis. They could have used the expensive components and made new touchpoints (the buttons), but they were so cheap that they just pulled the headlight dial from the 300 and slapped it into the Ghibli.Honestly the idea of Chrysler DNA (much less components) in a Maserati hurt Maserati more than anything else. I don't know if it was because someone had it in their head that Chrysler was still "premuim" (this should prove otherwise) or just penny pinching, but it's going to take a few years for Maserati to purge and become bespoke again (except for uConnect, which everyone loves). When Alfa is more bespoke than Maserati, serious introspection is called for
They also did it to Ferrari by putting the Uconnect radio unchanged. That only happened to one model before Ferrari put its foot down.
I thought the Lavante was based on the Ghibli and Quarrtoporte, of which both have some sprinkle of 300 in them?And the Jeep Grand Cherokee. Can’t forget where the Lavante’s underpinnings originated.
Citroên owned Maserati in the 1970s. Now PSA owns Maserati, again.
Life's many turns.
Life's many turns.
Yes, they should have made changes to fool the snobs. Even so, the Ghibli and Quattroporte made people realize Maserati still existed. Without them, there'd be no real Maserati sales today. Frankly the switchgear Chrysler used is just as good as whatever they would have used otherwise. Changing the graphics on the stereo would have helped.
Like most Sergio work, it was too rushed. The Maseratis are darned good cars today and were when launched, if one isn't a "chrylser sux" snob.
Like most Sergio work, it was too rushed. The Maseratis are darned good cars today and were when launched, if one isn't a "chrylser sux" snob.
I totally agree. A Ghibli may be my next car. I don't mind the switchgear from the 300 as I owned 3 of them and was very happy.Yes, they should have made changes to fool the snobs. Even so, the Ghibli and Quattroporte made people realize Maserati still existed. Without them, there'd be no real Maserati sales today. Frankly the switchgear Chrysler used is just as good as whatever they would have used otherwise. Changing the graphics on the stereo would have helped.
Like most Sergio work, it was too rushed. The Maseratis are darned good cars today and were when launched, if one isn't a "chrylser sux" snob.
But it is an example of not understanding your customers. Sharing stuff between Dodge and Ram is fine. But sharing stuff between Chrysler and Maserati is not. You are selling to snobs.
...or sharing pretty much an unchanged vehicle between Alfa Romeo and Dodge...I totally agree. A Ghibli may be my next car. I don't mind the switchgear from the 300 as I owned 3 of them and was very happy.
But it is an example of not understanding your customers. Sharing stuff between Dodge and Ram is fine. But sharing stuff between Chrysler and Maserati is not. You are selling to snobs.
I do expect Tonale sales in North America to be next to nothing....or sharing pretty much an unchanged vehicle between Alfa Romeo and Dodge...
Tonale may sell well in EMEA
Which is a fine situation as far as I am concerned until we can get true Stellantis sharing without the FCA cheapness and incompetence.
Other than a completely different powertrain. I think the media jumped to some conclusions there. I suspect suspension tuning is also different. i hope so, anyway....or sharing pretty much an unchanged vehicle between Alfa Romeo and Dodge...
I think this is where the "Chrysler = Premium/Luxury" memories come in and screw things up. If you remember the days when Chrysler and Imperial tried to stand toe to toe with Lincoln and Caddy then the idea of Chrysler gear in a Maserati might not seem so bad. But as you pointed out, that isn't their target market and never will be.I totally agree. A Ghibli may be my next car. I don't mind the switchgear from the 300 as I owned 3 of them and was very happy.
But it is an example of not understanding your customers. Sharing stuff between Dodge and Ram is fine. But sharing stuff between Chrysler and Maserati is not. You are selling to snobs.
For one thing, Alfa and Dodge have more in common than Chrysler and Maserati. At least Alfa and Dodge are both performance oriented. Second, they did change what they could. Front end, rear end, powertrain, hood (the hood makes a huge difference I think). Tomorrow we'll see if they changed the suspension, throttle, and steering tunes. But anyway, Dodge as a budget Alfa at least makes some sense. Performance and Premium Performance....or sharing pretty much an unchanged vehicle between Alfa Romeo and Dodge...
Never as their target market.
Funny to have tomorrow as their launch. They step on their own toes.
Funny to have tomorrow as their launch. They step on their own toes.
If it looks like a duck...Other than a completely different powertrain. I think the media jumped to some conclusions there. I suspect suspension tuning is also different. i hope so, anyway.
I just can't get past the fact that FCA did so little to differentiate the two visually.
Just like Maserati buyers didn't like having Chrysler switches in their cars, Alfa Romeo buyers are NOT going to like seeing a Dodge that looks like a clone.For one thing, Alfa and Dodge have more in common than Chrysler and Maserati. At least Alfa and Dodge are both performance oriented. Second, they did change what they could. Front end, rear end, powertrain, hood (the hood makes a huge difference I think). Tomorrow we'll see if they changed the suspension, throttle, and steering tunes. But anyway, Dodge as a budget Alfa at least makes some sense. Performance and Premium Performance.
Judging from what I see on the Fiat forums, most Italian car buyers don't care two hoots about American cars. They usually look down at them.
Dodge did itself no favors bragging about Alfa DNA in the Dart. Hopefully the advertising will be silent on that fact for Hornet.
If your next car ends up being a Ghibli, will that make you a snob?I totally agree. A Ghibli may be my next car. I don't mind the switchgear from the 300 as I owned 3 of them and was very happy.
But it is an example of not understanding your customers. Sharing stuff between Dodge and Ram is fine. But sharing stuff between Chrysler and Maserati is not. You are selling to snobs.
Be sure to extend your pinky when you drink your tea!
The Rabbit and Omni looked identical but were somewhat different.If it looks like a duck...
I just can't get past the fact that FCA did so little to differentiate the two visually.
21 - 40 of 72 Posts
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