But Erik, the margins, the margins.I was with a bunch of under 35 year olds and they say Maseratis are "old man cars". They like Teslas for styling and luxury. Just a random opinion that may reflect a broader sentiment.
Volume is required to pay for assembly plants and amortize development costs. Without volume you are dead with 14 brands. VAG showed the way with volume VW, Skoda and SEAT supporting luxury Audi and Porsche.