Dodge is heavily marketing their involvement in The Fate of the Furious, the eighth Fast & Furious movie in around 15 years. Dodge Chargers and Challengers will once again be prominent in the movie itself; the original featured a classic Dodge Charger.
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The first television ads will begin airing Friday, March 3, including a “Muscle Heaven” spot emphasizing the 2017 Dodge Challenger. Dealer versions cover the Dodge Charger and Challenger, and the Dodge Durango and Journey. A Spanish-language version will run in Hispanic markets.
Dodges are included in The Fate of the Furious licensed products, which run from die-cast to remote control vehicles from Mattel and Jada, as well as the Racing Rivals mobile game from Glu Mobile.
2015’s Furious 7 was one of the fastest movies to reach $1 billion worldwide, and the sixth-biggest global title of all time. The new movie will run from Cuba to the Barents Sea, and New York in between.
The first television ads will begin airing Friday, March 3, including a “Muscle Heaven” spot emphasizing the 2017 Dodge Challenger. Dealer versions cover the Dodge Charger and Challenger, and the Dodge Durango and Journey. A Spanish-language version will run in Hispanic markets.
Dodges are included in The Fate of the Furious licensed products, which run from die-cast to remote control vehicles from Mattel and Jada, as well as the Racing Rivals mobile game from Glu Mobile.
2015’s Furious 7 was one of the fastest movies to reach $1 billion worldwide, and the sixth-biggest global title of all time. The new movie will run from Cuba to the Barents Sea, and New York in between.
