A message to Sergio Marchionne - Dont drop the Dodge brand in Australia and replace it with Fiat.
I bought a Dodge Journey early last year which I purchased because it was American as I was bored with Japanese cars. I wanted something different.
The car is great and I would buy again.
If the same car was badged as a Fiat (Freemont) - there would be no way that I would have bought it.
Australian's do NOT BUY OR LIKE FIAT CARS! ( they have long memories of past Fiats)
The reason Dodge has not sold very well over the last sIx years has a lot more to do with the poor marketing and promotion of the products than the cars themselves.
Give DODGE another chance by promoting and pricing the products better and give us the NEW DODGE DART.
Australians love Jeeps , and would love well built and priced American made and branded product - DODGES and CHRYSLERS.
Thank you.
I bought a Dodge Journey early last year which I purchased because it was American as I was bored with Japanese cars. I wanted something different.
The car is great and I would buy again.
If the same car was badged as a Fiat (Freemont) - there would be no way that I would have bought it.
Australian's do NOT BUY OR LIKE FIAT CARS! ( they have long memories of past Fiats)
The reason Dodge has not sold very well over the last sIx years has a lot more to do with the poor marketing and promotion of the products than the cars themselves.
Give DODGE another chance by promoting and pricing the products better and give us the NEW DODGE DART.
Australians love Jeeps , and would love well built and priced American made and branded product - DODGES and CHRYSLERS.
Thank you.