Dodge has arranged heavy publicity for the neglected but popular Dodge Journey, with over 250,000 targeted letters arriving in early November. The package includes postcards and various offers, including a $25 debit card for a test drive, and cash back for both Chrysler owners and defectors from other brands. People who get the offer can forward it to friends who can then register for a $500 cash allowance. The promotion is good through the end of January, 2010.
The mailing is targeting current owners, owners of Saturn and Pontiac vehicles, and owners of key competitor vehicles.