The editor made up some news today, April 1, traditionally a slow news day.

There were several options available:
  • Rehash some old rumors that were already reported, but which people have forgotten
  • Comment on something people are commenting on in social media
  • Bring up some feature or aspect of a car that’s already been well reported on
  • Create a new rumor just for fun
  • Ask someone to render a future car, so there would be an illustration to wrap a story around
  • Find some crazy story (Dodge being dropped! Merging with VW!) and say it’s not true

In the end, the editor fell back on the time-honored media tradition of writing about the media.