Hmmm...Sergio surely saved Elkann’s family fortune, but he exported Italy’s auto industry problems. Particularly to North America.
He was energetic, opinionated, and perhaps a good accountant, but with every passing day it becomes more clear that Marchionne did not understand the basics of marketing, branding, product planning, long-term strategy, the value of customer service, the value of product quality, or how to operate within the confines of the law.
He was energetic, opinionated, and perhaps a good accountant, but with every passing day it becomes more clear that Marchionne did not understand the basics of marketing, branding, product planning, long-term strategy, the value of customer service, the value of product quality, or how to operate within the confines of the law.