FCA is keeping its tradition of themed Super Bowl ads this year, but they won’t be shown over the CBS network. Instead, fans have been asked to turn down the TV and turn on their phones.
The good side of the decision is having more money for commercials, with seven released this week in what the company called the “Big Game Blitz.” YouTube, Facebook, Twitter, and Instagram proved to be somewhat cheaper venues than a national television network.
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Chief marketing officer Olivier Francois reported, “We decided to explore innovative ways to ride the wave of highly engaged viewers, during the one time of the year when the commercials are fun and everybody is talking about them. With this new approach, we are able to engage with the audience through more creative executions than ever before leading up to this Sunday night... we don’t need to be in the Big Game to change the game.”
Super Bowl ads cost $5.25 million per 30 seconds.
Tiana Seraphine pointed out that Ram had sent an email blast telling fans that “It’s everyone’s responsibility to make the next generation even better. Watch a film by Jaci Judelson featuring Jeremy Renner during Ram Trucks’ “Big Game Blitz.”
“Roll Rams Roll” uses Greta Van Fleet’s “Highway Tune” and shows a herd of rams making their way across the nation to Atlanta, Georgia.
“
Fight:[/URL] ” “pays homage to all of the hardworking people and off-the-field players that give everything they have, beyond the 15 minutes in the fourth quarter of a football game.”
Values-based ad "
It[/URL] " introduces Jeremy Renner as the new voice of Ram trucks.
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Remember[/URL] ”
“
” shows off the Gladiator.
“
Than Just Words[/URL] ” is an “illustrative narration” of the national anthem.
“
Devil Went Down to Georgia[/URL] ” takes advantage of the old Charlie Daniels Band song.
Fans may have noticed that some brands are missing. The slow-moving Fiat range is taking the Super Bowl off, along with the 300-and-Pacifica Chrysler brand, Alfa Romeo, and Maserati.
The good side of the decision is having more money for commercials, with seven released this week in what the company called the “Big Game Blitz.” YouTube, Facebook, Twitter, and Instagram proved to be somewhat cheaper venues than a national television network.
Chief marketing officer Olivier Francois reported, “We decided to explore innovative ways to ride the wave of highly engaged viewers, during the one time of the year when the commercials are fun and everybody is talking about them. With this new approach, we are able to engage with the audience through more creative executions than ever before leading up to this Sunday night... we don’t need to be in the Big Game to change the game.”
Super Bowl ads cost $5.25 million per 30 seconds.
Tiana Seraphine pointed out that Ram had sent an email blast telling fans that “It’s everyone’s responsibility to make the next generation even better. Watch a film by Jaci Judelson featuring Jeremy Renner during Ram Trucks’ “Big Game Blitz.”
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