[plymouth1]

I fully agree with your argument in favor of a low(er) cost "mainstream" type brand. Plymouth would have been perfect for this, except it would cost WAY too much in money, time, and effort to revive it.

While not a perfect solution....... I have made the suggestion here more than once that it might be worth a try to reintroduce the OPEL brand to North America. After decades of decline and mismanagement at the hands of GM, Ma STLA has been doing a great job at revitalizing the brand's fortunes in Europe.

I think it would be much easier to reintroduce a European (especially German) brand to North America than to...in essence...start from scratch with a revival of Plymouth.

Let's face the harsh truth. Ma STLA already has her hands FULL with brands crying out for attention......cough!......Lancia......cough!...
I don't think there's ANY appetite on the Company's part to go around creating more brands!

Plymouth could be brought back way easier than trying to establish Opel here. Neither one will happen but I had to set you straight on reality.