Joined
·
15,432 Posts
Norm talked about these things in "The Death of Jeep" thread. The Grand Cherokee took Jeep into a new segment of luxury and performance. Wrangler keeps increasing in price and amenities. But was Jeep ready for this?
Yes, it was more than 20 years ago that Jeep entered the premium segment. Every generation of Grand Cherokee (WJ, WK and WK2) took Jeep further upmarket in terms of both luxury and performance (SRT).
Remember, the Jeep Grand Cherokee SRT was the best selling SRT model.
But in those 20 years....under Chrysler, Daimler and Fiat, the company never addressed the fundamental issues.....quality, safety and reliability with superior customer service. At least Cerberus (22 months of ownership) tried with the Customer Advisory Board and the Limited Lifetime Powertrain Warranty.
Now, we see the latest FCA vehicle being given a priority for production, but no priority for quality.
We can only hope that Stellantis reacts to this and breaks the 20 year cycle of incompetence.
Yes, it was more than 20 years ago that Jeep entered the premium segment. Every generation of Grand Cherokee (WJ, WK and WK2) took Jeep further upmarket in terms of both luxury and performance (SRT).
Remember, the Jeep Grand Cherokee SRT was the best selling SRT model.
But in those 20 years....under Chrysler, Daimler and Fiat, the company never addressed the fundamental issues.....quality, safety and reliability with superior customer service. At least Cerberus (22 months of ownership) tried with the Customer Advisory Board and the Limited Lifetime Powertrain Warranty.
Now, we see the latest FCA vehicle being given a priority for production, but no priority for quality.
We can only hope that Stellantis reacts to this and breaks the 20 year cycle of incompetence.