You are correct, which I noted above. The way the program works is that the incentives are added to the discount. If the local incentive in your town is $1500 on a vehicle that amount is taken off the bottom line like any other car. It is not either-or as in most cases with other companies. In this case the cost of the car would be dealer list plus 1% plus a $75 transaction fee minus the cash incentive of $1500. On a car like the Fiat it is still a good deal. If you have access to the program you will also get to look at the inventory sheet if they do it right to verify the cost of the car.It's still a good program but really, it's not a huge discount because Fiat 500 is not an expensive car.