Usa brands have been struggling all over the world for decades: in decline (sales andor revenues, certainly profitability missing) gradually in any case but with such episodes (i quit!) ever more often. Gm and ford in europe, brazil/latam, Both gm and ford from india and japan and say australia, etc. Of course gm, unlike ford, succeeded in china so there is that. However profitability there too has been and it seems will remain at risk for gm there too. To marchionne's credit he pushed into china more cautiously, and pulled the plug for the FIAT brand there as well as from India just as soon as the writing was on the wall....at minimal cost unlike gm (india, australia...europe) and ford (india and brazil) who ended up doing so in a huff and suddenly only a few years too late. Marchionne/Manley went with Jeep instead, much more successfully, sustainably, profitably although hardly in china as yet. Stellantis has now pulled out of china local manufacture. There is no money to be made competing against the japanese korean and tata motors oligopoly in india. But stellantis has just introduced the citroen brand here (ie undoing the correct departure of fiat). But as cheap export hub for rhd markets, and a cheap yet high capabilty location for development, r&d, engineering and IT services as well as component sourcing esp for diesel (fca india) and small turbopetrol engines (now citroen/stellantis) it still makes good sense for stellantis to remain in india (jeep and citroen.) The one with an even worse record of expensive faddish over expansion into emerging markets than gm and ford was renault nissan under carlos ghosn, but that was a too clever attempted compensation for a weak position in the usa market. The champion among euro and american firms at emerging markets is ....exFCA with fiat and then jeep albeit only in brazil/latam and turkey. ExPSA too: strong in iran egypt morocco etc. Carlos Tavares is unlike marchionne keen on further growth in such markets: targetting for latam and middle east plus india+asean to have revenues and even profits be co equal with europe and n america. May happen...since stellantis has long been profitable in such markets unlike say gm ford epic accumulated losses. And is done punting on china, large but with huge political and financial risks. GM and ford, gone from the other emerging markets, are still going to carry on there. JEEP has expanded hugely outside n america including esp in latam and europe as well as the 'middle east' in these same years that have seen gm and ford lose shares brand cachet and money in such markets. Credit very much to marchionne plus mike manley for that....helped along by the fact that jeep is not necessarily regarded as american: the jeep name is sortof global and generic(for proper 'suv') in most markets....rather than seen as 'murican in essence?