It was also a drug with serious side effects.

 

WAIT!...Don't tell me!...Let me guess:

With a name like Halcyon, it just HAD to have been a Psychiatric drug, wasn't it?

 

That was HALCION and it was used for insomnia. Thankfully, when I go to sleep, I don't even dream. I used to, but after two brain surgeries in 2004, I don't. Weird, huh?

 

That was HALCION

Doesn't matter how it is spelled since it is pronounced the same.
Look at the diet product Ayds. It was spelled different than AIDS. Did that help? No.
Someone at Stellantis should have done more research.

 

It’s also a genus of birds (Kingfishers) 😉

 

It’s the name of brewing company and a luxury gift company too. Not a rare word.

 

Continuing the tradition of bland names like Acclaim, Spirit, Sundance, and Intrepid...

 

The Plymouth / AMC names are bland. Intrepid is a great name for an aircraft carrier or a full size car.

Halcyon is worse than any of them since it is less familiar and will be misprounounced all the time.

 

No name from Plymouth needs to be a Chrysler. They've already devalued the brand as it is. This new name sounds worse than anything any variation of Chrysler has come up with.

 

No name from Plymouth needs to be a Chrysler. They've already devalued the brand as it is. This new name sounds worse than anything any variation of Chrysler has come up with.

You've hit the nail right on the head!

With all the brand dilution and devaluation over multiple decades, Chrysler is now...for all intents and purposes...Plymouth.

As actor Buddy Ebsen's "Jed Clampett" would say:
Pitiful......Just Pitiful...

 

Honestly, if the name isn't totally absurd I don't think it makes a huge difference. As long as it's good looking, screwed together well, is good in its class and has a decent warranty, it should sell. Chrysler, the brand, MUST do things differently if they really want to save the brand. A 10 year 100k warranty like Hyundai would be a big start for them.

 

A name can help, though. Halcyon ... I don't see that helping ... Newport might work with people who weren't there from 1960-2010

 

I have a secret Newport fetish, don't diss it, LOL. Actually, I do like the name, mostly because Imperial had it, but I thought that Newports were also a good replacements for the Desoto brand. I also like Saratoga and New Yorker, instantly identifiable with Chrysler, but gone long enough to carry very little baggage with modern consumers, IMO.

 

I certainly hope they have a better name then Halcyon. Chrysler Savannah sounds better and it's a nice tourist spot.

 

GMC still uses the Savannah name right?

 

I like it, but let’s see what they attach it to before we start building monuments or burning it at the stake.

 

Exactly. They need to produce SOMETHING in order for a name to matter.

 

Which brings up...

How Chrysler has named cars - stories and trends

www.motales.com

 

A name can help, though. Halcyon ... I don't see that helping ... Newport might work with people who weren't there from 1960-2010

I like it, but let’s see what they attach it to before we start building monuments or burning it at the stake.

I would stay away from the place names, if they aren't know for a car racing track. New Yorker (Fifth Avenue), Newport, Saratoga. Changing it to Savannah, Richmond and Charlston don't work any better, nor does Cordoba Spain.

Leave the Royals, Windsors, LeBarons and Imperials for cars from the UK.

Cirrus is forever tied up with the cloud platform and its Stratus twin/Breeze triplet, same thing for LHS and the LH platform. Chrysler isn't Mercedes, it shouldn't have an E Class, and Executive is very European. Crossfire is connected with Daimler.

That leaves us
Laser
Cruiser (leave off the PT Plymouth connection)
Sebring
Concorde (a fantastic name, an SST, and named for being a joint British-French project, perfect for a car on STLA medium).
300 (it's about HP, no 200)
T&C

 

Concorde (a fantastic name, an SST, and named for being a joint British-French project, perfect for a car on STLA medium).

Concorde- Last minute decided to start a Chrysler equivalent of the C5 X based Intrepid. Unfortunately having issues with this modeler, but hoping things get resolved.

She baited me with a really good looking Lamborghini she made, looking really detailed, etc, and my model comes out looking banged up...

Hate to ask, but anyone here good at Blender or Maya willing to give my rendering a go?

 

Cirrus is a terrible name anyway. 300 stopped being about the hosrepower after the first model year. Concorde... I don't think that or T&C are great names either, becuase their not especially evocative to most people, especially T&C. New Yorker is political today; but Fifth Avenue is still what it has been for over a century.

Place names can work if the place is right. Newport's not particularly bad. It's easy to spell, rolls off the tongue, and is indeed still a play-place of the rich. Chrysler has many other names in its past which could work, especially if you can also take Plymouth and DeSoto and AMC and Hudson and Nash and AMC and for that matter Rootes. Indeed, Hudson had some quite nice names.

Both Chrylser and AMC used Pacer but if they tried that today, it would not go over well among the auto press. Like bringing Aspen back. I have no idea why they did that...

 

Cirrus is a terrible name anyway. 300 stopped being about the hosrepower after the first model year. Concorde... I don't think that or T&C are great names either, becuase their not especially evocative to most people, especially T&C. New Yorker is political today; but Fifth Avenue is still what it has been for over a century.

Place names can work if the place is right. Newport's not particularly bad. It's easy to spell, rolls off the tongue, and is indeed still a play-place of the rich. Chrysler has many other names in its past which could work, especially if you can also take Plymouth and DeSoto and AMC and Hudson and Nash and AMC and for that matter Rootes. Indeed, Hudson had some quite nice names.

Both Chrylser and AMC used Pacer but if they tried that today, it would not go over well among the auto press. Like bringing Aspen back. I have no idea why they did that...

300 was always about the HP with at least 300 HP gross. From the early '60s it was just a sport trim of the Newport that started at under 300 HP gross. Even the 300M had at least 250 HP net, it was a sport version of the Concorde. The 2005 2.7 broke that commonality, but the Pentastar brought the power back.

How Many "Real" Horsepower Did The 1971 426 Hemi Really Make? A Look At The Gross vs. Net HP Games - Curbside Classic

(first posted 10/13/2016) 1971 was something of a watershed year for the great performance/muscle car boom that had been building ever since the “horsepower wars” of the mid fifties. Two […]

www.curbsideclassic.com

 

Also, we don't know for sure if this name is for Chrysler.

 

It's bad either way. Even without the drug connections, it means looking backwards instead of forward.

Newport is particularly bad as well. Not only a play place for the rich, but cigarettes as well.

 

I wish they would keep making the current cars until the new ones are ready. Since they will be made at different plants. I'm not sure people would miss a new Compass if it was the one delayed a bit. Just my 2 cents.

 

That would delay STLA Medium, though.

 

https://www.motorauthority.com/news/1141596_halcyon-concept-car-trademark-stellantis

Definitions:
adjective:
a period of time in the past that was idyllically happy and peaceful.

Greek:
The word halcyon comes from a story in Greek mythology about the halcyon bird, which had the power to calm the rough ocean waves every December so she could nest. Like those calm waters, halcyon has come to mean a sense of peace or tranquility.

Sounds like a neat name for as a Chrysler?

I was wondering why that name sounded so familiar. I'm tracking a Busch Gardens Roller Coaster being built which had the same name. 😆

 

https://mir-s3-cdn-cf.behance.net/project_modules/max_3840/3f9365132767487.6290338572a58.png

https://mir-s3-cdn-cf.behance.net/project_modules/max_3840/9e48e7132767487.62903385716c2.png

 

I don't think Chrysler Savannah resonates well or portrays the advanced image they're about to pivot to. I wish we had a date for a formal presentation in which we finally learned about Chrysler's future. A shame CES isn't going to be it.

 

As someone mentioned already in a previous post, produce a well-made vehicle that is intriguing to consumers, and the name will matter far less. Hand-wringing over a name when they have yet to build anything seems rather pointless.

 

+1 for Saratoga.

A great vehicle can make its name sound good even perfect. A great name will get trashed by a poor vehicle. It’s the product that counts.

 

I think you need both, really.

 

Cuyahoga taken?

 

If that the case it will have to be Monangahela. Or better yet Connecticut. A river, a state, and a battleship and nuclear sub.

 

Concorde reminds me of businesses trying to be snooty by adding a superfluous "e" to the end of the words on their signs. Like "Ye Olde Shoppe", "Parke West", "Towne Centre", etc.

 

Because God forbid we're not a Concord grape?

 

We're going to talk about the AMC Concord again, aren't we?

 

Behold- The Concorde grape!

 

The irony to me is that Chrysler has enough "heritage" names that have a good brand cachet. 300, Voyager, Pacifica, Town & Country, Sebring, maybe even 200 (since the problem was a certain CEO absolutely bad mouthing the design after the fact, it was a good looking, if less than ideal functionally, car). And those are just recent history (and avoiding the cloud cars). Then you have Imperial and the city cars among others.

However, what cherry picking heritage names DOES NOT do is give you a clear image of the brand other than "retro" or nostalgic. Halcyon might be a hint at the emotional direction they are trying take Chrysler as a brand. Serene, calm affordable luxury could be the aim (though affordable is more a hope from me).

 

Halcyon as a brand direction is 180 degrees from where it should go. "often used to describe an idyllic time in the past that is remembered as better than today" It is essentially backward looking.

Definition of HALCYON

characterized by happiness, great success, and prosperity : golden —often used to describe an idyllic time in the past that is remembered as better than today; calm, peaceful; prosperous, affluent… See the full definition

www.merriam-webster.com