I would lean more towards pad material being too hard before I would blame the rotors. Hard pads will last a long time, but they are tough on rotors. They also don't stop well.
A store-brand premium pad set may give more front brake 'bite'. Semi-metallic or Ceramics depending on your type of driving. I like the ceramics as they are clean & quiet for everyday use.
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A store-brand premium pad set may give more front brake 'bite'. Semi-metallic or Ceramics depending on your type of driving. I like the ceramics as they are clean & quiet for everyday use.

Ceramic vs. Semi-Metallic Brake Pads: 2023 Comparison
Ceramic brake pads have less cold bite than semi-metallics. Find out more on how organic vs ceramic vs semi metallic brake pads compare.
