Dodge-15Hellcat-Generic
The Dodge Challenger SRT Hellcat is making its mark. The limited edition muscle car accounted for 9% of all Challenger sales so far in the 2015 model year. Considering that the Hellcat's base price is $14,000 higher than the Challenger SRT 392 and $28,500 more than the Challenger R/T with the 5.7-liter HEMI, nine percent is quite an achievement.

Plummeting gas prices may be having an effect on sales of the HEMI V8s. In the 2014 model year, the SXT with the Pentastar V6 accounted for 53% of all Challenger sales. So far in the 2015 model year, that percentage has dropped to 38% while the R/T (including the R/T Scat Pack) has become the best-selling trim line.

Challenger-Sales-Chart-Web

 

The greater customer preference for Hemi V8s is no doubt satisfying to the factory workers and production coordinators, given the popularity of the Jeep Cherokee and Wrangler, which use the same powerplant (along with the 200, minivans, Rams, 300, Charger, and ProMaster).
2015 DODGE CHALLENGER SALES BY MODEL LINE
2015 Model Year2014 Model Year
SXT38%SXT53%
R/T31%R/T37%
R/T Scat Pack16%R/T Shaker4%
SRT 3926%SRT Core3%
Hellcat9%SRT83%
 

Thanks to Kristin Starnes and Ralph Kisiel at FCA US for the numbers