I don't mind the marketing photos, but boy, the renderings they have in the build your own are atrocious... I was pricing out one for a friend, and I honestly just stopped and said, you know what lets just wait and see it in person, the images scared me away... and all I ever buy and/or recommend to others are Mopar. As for the height, you have to lift CUV's otherwise people will realize they are just wagons... personally I love a long roof...