Allpar Forums banner

How times have changed in the automotive world - check out last paragraph

2062 Views 12 Replies 7 Participants Last post by  Adventurer55
From the 1959 Plymouth Press Kit.............

Font Paper Paper product Letter Parallel
See less See more
  • Like
Reactions: 3
1 - 13 of 13 Posts
In the late 90s, we sold 20,000 minivans a month.
Made $10,000. on each one. 馃槈
  • Like
Reactions: 2
In the late 90s, we sold 20,000 minivans a month.
Made $10,000. on each one. 馃槈
Lee in one of the commercials in 1985 called the minis a wagon so right for America today, that the can't build enough of them.
  • Like
Reactions: 4
They were the 鈥渕agic wagons鈥 in the early days. It's on the cover./


See less See more
  • Like
Reactions: 3
The plant was sold out for years.
  • Like
Reactions: 2
While marketing called them a "wagon" they were really trucks as far as the government was concenred (technically in some states, but not for federal laws, station wagons counted as trucks too).
  • Like
Reactions: 3
TBF, they had to market them as wagons because that was the market they were trying to make a dent in. Minivan name would conjure images of the big 70's vans with no windows which at the time weren't the family hauler of choice. The Wagon Queen Family Truckster was.
Automotive parking light Tire Wheel Vehicle Land vehicle
Vehicle Car Hood Motor vehicle Grille
See less See more
2
  • Like
Reactions: 1
There was a bit of revenge too.
GM may have had the largest marketshare overall, but Ford had a greater marketshare in station wagons.
So the minivan could do more damage to Ford.
So they looked like traditional wagons with wire wheel covers and wood paneling.
  • Like
Reactions: 2
The early K car based minivans were the right product at the right time.
Same goes for the 'new styled' Ram trucks in the 90s...
  • Like
Reactions: 1
Both were the result of a great deal of careful engineering and observation. It took YEARS to get the minivans right, even before the K platform (more to the point, the Omni front suspension and such) was available. The Ram was a stunning achievement. I agree with you but I want to be clear that in both cases, a great deal of hard work and ingenuity were the primary drivers - it wasn't just timing.
  • Like
Reactions: 3
Exactly, Chrysler hit it out of the park with the first minivans. The reactionary offerings from Ford and GM were terrible by comparison. I just really miss the station wagons I grew up with and later owned. The change from a tailgate to a liftgate killed what was being called station wagons, but still beat GMs roll up window and roll down tailgate.

My first Dodge GC was a 1989 I had $35 in as it had a messed up 3.0L (broken rocker assembly bolt, guy drilled into the water jacket trying to helicoil it). Daughter-in-law had one that was a slug due to a bad cat from the guides making it burn oil. It had been T-boned and totaled so we pulled her engine and trans, fixed the heads properly and drove it for a long time. my wife and I liked it so much we bought 4 more each a bit newer finally finishing with a 2005 T&C Touring model with Stow and Go seats. It finally left when I couldn't get a trailer hitch that fit it.
See less See more
  • Like
Reactions: 1
The early K car based minivans were the right product at the right time.
Same goes for the 'new styled' Ram trucks in the 90s...
Before my first mini-van in 1993 I had a 1987 Plymouth Reliant SE wagon. Loved it ! Red interior with gold pin striping.

Wheel Tire Automotive parking light Car Automotive side marker light
See less See more
  • Like
Reactions: 3
Had a new 85 just like that, except mine was ice blue. Also my first FI engine. God was that better then the carb versions.
  • Like
Reactions: 1
1 - 13 of 13 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top