Are there some good articles about the Hurricane I6 engines? Some of the design decisions but also the history of the decision around Chrysler’s future engine strategy? Often large companies just follow each other and there are obviously several OEMs which have gone turbocharged I6. I get that the main motivator was emission compliance.
Sometimes for a big sales hit it is a number of things that have to come together. For the LX cars it wasn’t just styling. It was that plus also the HEMI, RWD and price that all worked in its favor. And I am sure that marketing campaign “Does that thing got a HEMI?” helped a lot. Any marketing brain within FCA should know how much some of their loyal buyers are “emotionally“ attached to the past.
Maybe this time it was unfortunate “bad” timing when the next gen Charger was announced because at that time most OEMs were talking going almost EV only. But given where we are today in hindsight in my opinion Tim K. missed an opportunity during the announcement of the new Charger to talk about choice of powertrains and highlighting the marvels of the Hurricane (as I don’t know too much about it I for one hope it is a marvelous engine).
Fighting perception is tough. Given the loyal HEMI V8 fan base Mopar has built I don’t understand how they haven’t at least tried to build some marketing around the Hurricane trying to come up with the next “It’s got a HEMI” campaign. Hopefully that is still coming. But now is the time to build excitement and momentum.
Sometimes for a big sales hit it is a number of things that have to come together. For the LX cars it wasn’t just styling. It was that plus also the HEMI, RWD and price that all worked in its favor. And I am sure that marketing campaign “Does that thing got a HEMI?” helped a lot. Any marketing brain within FCA should know how much some of their loyal buyers are “emotionally“ attached to the past.
Maybe this time it was unfortunate “bad” timing when the next gen Charger was announced because at that time most OEMs were talking going almost EV only. But given where we are today in hindsight in my opinion Tim K. missed an opportunity during the announcement of the new Charger to talk about choice of powertrains and highlighting the marvels of the Hurricane (as I don’t know too much about it I for one hope it is a marvelous engine).
Fighting perception is tough. Given the loyal HEMI V8 fan base Mopar has built I don’t understand how they haven’t at least tried to build some marketing around the Hurricane trying to come up with the next “It’s got a HEMI” campaign. Hopefully that is still coming. But now is the time to build excitement and momentum.
