Car dealers as a group -- not him in particular -- have created a reputation that does not engender trust.[background=rgb(255, 255, 255)]
“I don’t think people believe or understand the ad,” he said.[/background]
Problem with jewelry stores is that often the items sit in the cases for years before they are sold. So that the B&O and inventory tax has to be paid on them each year they dont sell. So while a 200-500% markup might seem a bit steep, usually the store was only making about 50% when everything was factored. Not that that isnt quite a bit for a net profit, but not quite as exorbitent as some would have you believe. Large diamonds were easily a 200-500% markup too. Those were the real money makers.Car dealers as a group -- not him in particular -- have created a reputation that does not engender trust.
I would not take it seriously myself -- I have learned not to trust offers from car dealers. The fine print often takes them away.
Not saying it's not a good promotion, just that people might think it's TOO good.
I worked at Pathmark when we sold 14K jewelry, for $10 - $30, in a promotion. The same supplier provided the same jewelry to stores in NYC which sold it for $100 and up per piece. We still made a profit of around half the retail cost which shoudl tell you about jewelry stores.
Well -- sales stunk. We did market research and it turned out nobody believed it was real. Too good to be true.
So ... my boss brought in the crap costume jewelry with electroplated gold. THAT sold like hotcakes. At the same price.
I don't know how much he's been promoting it, but this is the first I've heard of it.Great promotion, but the last paragraph underlies his problem with few takers... Everyone is scared of the economy.
Well, he is 2,000 miles away and I know about it now.I don't know how much he's been promoting it, but this is the first I've heard of it.
Washington state special.. Buisness and Operating Tax..I can see that
I figured that jewelry stores also have to pay interest (loans) on the jewelry -- and huge insurance -- and someone has to be there to sell the stuff -- and the fittings of the stores are usually very expensive.
B&O?
Why did I get a visual of that tiny V12 powering your watch?except you won't see anything when the battery dies. My watch is fully mechanical.
Right. But my point was how long has the dealer been having this promotion? The guarantee ended 3 days after this piece was published. How long did it run? I was at this dealership 2 weeks ago and I don't recall seeing anything regarding this, although they may not have been offering the guarantee then. Still, I haven't heard any advertisements on the radio or any spots on television. I'm wondering why it doesn't seem to have been promoted locally until 3 days before ending..Well, he is 2,000 miles away and I know about it now.![]()
From the Toledo Blade article:Right. But my point was how long has the dealer been having this promotion? The guarantee ended 3 days after this piece was published. How long did it run? I was at this dealership 2 weeks ago and I don't recall seeing anything regarding this, although they may not have been offering the guarantee then. Still, I haven't heard any advertisements on the radio or any spots on television. I'm wondering why it doesn't seem to have been promoted locally until 3 days before ending..
Again, I suspect the actual deal got lost in the usual BIG CAR DEALER HYPE TODAY ONLY!
I think I need glasses for my glasses. :lol:From the Toledo Blade article:
Anyone who buys a new Dodge Dart or Jeep Wrangler at the Monroe Dodge Chrysler Jeep Superstore during the weeklong promotion has a standing offer to get 100 percent of their purchase price toward a new car trade through the end of 2013, as long as the vehicle has less than 10,000 miles.
Apparently they used print media and likely local mailers.
Been there, done that...I think I need glasses for my glasses. :lol: