[CherokeeVision]

I'm certain that Ram will wait on Ford and GM to try the mid-size the market with new products, before Ram decides to launch Dakota-replacement.

Always last to the party.

Chrysler did well back when it was first to the party. First mini van, first downsized SUV with four doors (XJ). Both of those products sold very well for a very long time.

 

[CherokeeVision]

Not trying to be that guy, but Chrysler didn't produce the first downsized SUV with 4 doors. AMC did.

Correct. You know it is hard to keep all the buys and sells straight chronologically.

 

[CherokeeVision]

Deora. Cool but as has been pointed out in the past would never pass modern crash standards.

 

[CherokeeVision]

Because the independent rear suspension is a non-starter for many truck buyers.

I honestly think the Durango would sell better if it had a solid rear axle.

 

[CherokeeVision]

Traditional, as opposed to Soccermons. Traditional owners towed, hauled and camped in their SUV's, just as traditional small pickup owners hauled, carried and camped in theirs. Throwing a couple of dirt bikes into the back, a bail of hay, or whatever, these owners are less likely to embrace a less capable SUV platform converted to a pickup and your Ford SUV buyers are not the targeted buyer.

Change less capable to more complicated, less suspension movement and likely much more expensive to repair if damaged and I think others here would understand what you are saying. What some people will accept in an SUV (IRS) is different than what the majority of people will accept in a pickup.