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Rymanrph said:
I wonder how much of the market dried up because no one had a competitive product. Of course people are going to buy a newer nicer F-150 when the Ranger option was old ten years prior with hardly any updates.
My thought exactly. I owned several Rangers before moving to a Durango in 99. Wanted to go back to a small truck in 05 but the Rangers were outdated, the Colorados butt ugly up front, and the Dakota also hit with the ugly stick. So I ended up with a full size Ram. Not much you can do when there is no decent product to buy.
 

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The Toyota Tacoma still sells well. 141,365 US sales in 2012. There is a market for the right vehicle.

170,000 was back in 2007 before the economy tanked. Now that is is picking up again, the numbers are coming back up.
 
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