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There isn't enough market share to justify the mid-size truck yet.
Looking at this break-down:
http://news.pickuptrucks.com/2013/02/who-sold-the-most-midsize-pickups-in-2012.html#more
The mid-size is less than 1/4th of the half-ton market, and the mid-size truck that is selling more than 100k unit is Tacoma
Looking at this break-down:
http://news.pickuptrucks.com/2013/02/who-sold-the-most-midsize-pickups-in-2012.html#more
The mid-size is less than 1/4th of the half-ton market, and the mid-size truck that is selling more than 100k unit is Tacoma