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Personally, I don't think the market is there right now. You can buy a Ram Express for less than $20K in most places - that's a half-ton, Hemi-powered, pickup with good looks and the most popular options. It's hard to make a successful small pickup that costs less and offers more. That is what always hurt the Dakota, especially later in life. It was far more capable than any other small pickup, so much so it was nearly a half-ton, and it was the most expensive small truck. For only a little more money, you could buy a half-ton that was nicer, bigger, and more capable.

Had it stayed smaller, yes, perhaps it would have been okay, but the market really dried up. We hardly sold any small trucks, but we sold half-tons every single day. (All the major manufacturers included.)

I think they'd bring it back if they thought they could make money on it. Hell, it's just like the halfton diesel. They've been asking people for almost 10 years now how much more they would pay to own a diesel-powered halfton, and the cost was always above the price the customers gave. We finally are getting the option, because it makes financial sense. When the small pickup can be done right for the right price, and the customers are ready and willing to buy, the Dakota will be back.
 
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