It's all on price point. There has to be a noticible difference between the smaller trucks and the full size. I would love to drive a smaller truck, but by the time you choose the options, drivetrain, cab style, etc., it would cost about as much as a full size truck with similar options. For myself, I would like a Tacoma sized truck, so let's use that as a comparison. For a Tacoma 4x4 extended cab with a 4cyl. you're already pushing 25-26k (if you're lucky). That's without any options like a tow package, sound system, or whatever else. You could get a full sized truck for about that with incentives and possibly a couple options that people really don't need. For a small truck to truly be competitive, the starting price would have to be at least 3-5k less than the starting price of a full sized truck. Don't try to make the truck as capable as a full sized one. Top engine would be the 3.6 Pentastar and offer a smaller diesel engine as well. I really think a Ram tweaked Fiat Strada would be a perfect intro truck. Many younger buyers I believe would like the capability and versatility. If one were to come out on the market, I'd be in the running for one.