Allpar Forums banner
1 - 2 of 13 Posts

· Registered
Joined
·
202 Posts
Discussion Starter · #1 ·
A very intetesting article that I somehow missed. Maybe some of you missed it as well:

http://www.automotiveworld.com/comment/no-obvious-role-for-iveco-in-n-american-fiatram-van-plan/

The author seems the think there is something to the selection of the Fiat Ducato over the Iveco Daily that goes beyong the actual vehicles. While I personally think the Ducato has a few advantages being FWD up to a certain size/GVW, the Daily would have been a better overall competitor the the upcoming 'large' Ford Transit family and the traditional GM and Nissan vans and commercial chassis vehicles. If in fact the Ducato was chosen because it is a Fiat as opposed to the Daily being an Iveco, it may lend a bit of credibility to the rumor that Fiat may ultimately sell Iveco to help finance the Chrysler aquisition. This also brings to mind Mr. Diaz's recent comments that there has been no decision to bring the Daily to the U.S. as of yet. He stated that the Ducato was chosen because it competed in the commercial vehicle class 2 market, which is indeed a larger market than class 3 and 4. However, I see a lot of overlap between the Ducato and the smaller versions of the Daily, and if the Daily had been chosen wouldn't that have given Ram the opportunity to compete in class 2 through 4 (like the Transit)? Kind of makes you wonder.

Rumors were rampant that Fiat was planning to bring Iveco to the U.S. as a competitor in the medium and heavy truck market, but that would certainly require some serious effort. While Fiat could brand the vehicles 'Ram' and capitalize on the Ram reputation and familiarity with U.S. truck buyers, they would essentially have to build a whole new dealership network. Very few existing Dodge dealers have the capacity to sell and service large commercial trucks. And if a sales and service network was set up, would the trucks themselves be competitive with Freightliner, International, and PACCAR?

Iveco's plight may ultimately be dependent on what sort of deal Fiat can negotiate with the UAW's VEBA over the remaining shares of Chrysler Fiat does not own. Maybe Fiat is being prudent in keeping Iveco separate from Chrysler Group in case Iveco does need to be sold off to finance the aquistion of Chrysler. Time will tell........
 

· Registered
Joined
·
202 Posts
Discussion Starter · #12 ·
Still here, I have been following the discussion. The article mentioned Caterpillar's recent entry into the heavy truck market, and that deserves some comment as it could be applicable to Iveco/CaseNH. Caterpillar was once a major OEM supplier of diesel engines for heavy trucks, but due to the failure of their strategy to meet 2010 diesel emissions regulations, they left the market. Caterpillar entered into an agreement with Navistar (International) to supply diesel engines which International would equip with their emission controls and sell as a proprietary International branded engine in International trucks. As part of the agreement, International would provide Caterpillar dealers with a line of Caterpillar powered vocational (construction) trucks to market under the Caterpillar brand. If the newly merged Iveco/CaseNH is sold off, I think it would be quite possible for CaseNH dealers to sell Iveco trucks, particularly to construction and agricultural users. It may be a better strategy than trying to sell Iveco trucks at existing Ram dealers.
 
1 - 2 of 13 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top