As part of a brand values survey, Brand Keys asked for consumer responses to identify which of 197 brands they most associated with the value of “patriotism.” Brand Keys posted the top 25, led by the Jeep Brand with 98% of respondents naming the legendary American vehicle as the most patriotic.
The only other automotive brand to make the list was Ford at No. 16.
| MOST PATRIOTIC BRANDS | ||
|---|---|---|
| RANK | BRAND | RESPONSES |
| 1 | Jeep | 98% |
| 2 (tie) | Hershey’s/Coca-Cola | 97% |
| 4 (tie) | Levi Strauss/Disney | 95% |
| 6 | Colgate | 94% |
| 7 | Zippo | 93% |
| 8 | Wrigley’s | 92% |
| 9 | Ralph Lauren | 91% |
| 10 (tie) | Kodak/Gillette | 90% |
| 12 (tie) | New Balance/Harley-Davidson | 89% |
| 14 (tie) | Budweiser/Marlboro | 88% |
| 16 | Ford | 86% |
| 17 (tie) | Louisville Slugger/Smith & Wesson | 85% |
| 19 | GE | 84% |
| 20 (tie) | John Deere/L.L. Bean | 82% |
| 22 | Walmart | 81% |
| 23 (tie) | Craftsman Tools/ Wilson Sporting Goods/Wrangler | 80% |
| Source: Brand Keys |
