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Jeep sends nearly 10,000 care packages via USO

463 views 18 replies 9 participants last post by  DC-93  
#1 ·
https://www.motales.com/now/2025/09/jeep-sends-nearl…-packages-troops/

Jeep (or, as Stellantis calls it, “The Jeep® brand”) worked with the United Service Organizations (USO) to assemble holiday care packages for service members overseas. More than 300 Stellantis employees helped to create 10,000 holiday care packages. ... The 2025 USO Care Package includes a bag, USO bandana, sticker, and card, HOIST hydration powder, toiletries, beef jerky, holiday candy, nuts, socks, and USB-powered lights.
 
#4 ·
The 2025 USO Care Package includes a bag, USO bandana, sticker, and card, HOIST hydration powder, toiletries, beef jerky, holiday candy, nuts, socks, and USB-powered lights.
.. This doesn't sound like Marketing 101 at all /s

"We care about you, here's some Jeep/USO re-branded sh*t to use in your photos for the next couple days to make us look like we help in a meaningful way."

I'm not saying they shouldn't do the packages, cause some people need.. socks, and toiletries I'm sure -- but I feel like they've just gotten cheaper (and not in a good way) and not really all that helpful with the obvious marketing schtick.
 
#5 ·
Can't really just it properly without seeing it. I don't want to criticize anything but referring to “The Jeep Brand” (yes, they write it capitalized like that) without knowing more. I get where you're coming from but I don't remember seeing a pic of the pac (which doesn't mean there wasn't one).
 
#6 ·
I found a video press release of the event.
I found it less than exciting, so here's a version edited, at considerable effort due to my lack of skill, to make it a little snappier and 70% shorter.

Here's the page with the original video.
 
#7 ·
Sorry, but I find the whole thing so disingenuous.

They spend months upon months emptying CTC, moving engineering jobs to Brazil, firing people, buying early retirements, blaming the UAW for everything; constantly abusing customers, suppliers, dealers...

Now we are supposed to believe that they 'care'...?

Either they care about people or they don't; there's no maybe.
 
#8 ·
I will say this in their defense... I've been hearing good things from inside.
The problem with dictator models of management is everything happens at whim, and it gets terribly expensive.
 
#10 ·
The gesture might seem petty or trivial, by the huge company behind the act, but my hat is off and I applaud those individual people that volunteer their time to support Veterans, as many are Veterans themselves.

Many years ago I took part in sending care packages through anysoldier.com

I never knew if my packages ever actually reached an actual service member, but I would like to believe that they did and that the recipient would know that someone was thinking about them.
 
#14 ·
STLA just can't win around here.
I agree. I don't understand all the negativity on donating things to the USO. It's the USO for God's sake.
No, they can't. Not with me at least.

If they truly wanted to win some hearts, how about they start with showing some love to paying customers? We pay a LOT of money for their stuff you know.

But doing that would require a long-term commitment, which is not something management is ready for. They rather do a publicity stunt like this: enlist some [free] volunteers, take some photos, write a PR piece and move on. No strings attached.
 
#17 ·
Great for the USO, and the recipients.
If this ends up being part of a pattern for STLA, then great.
If this is just a random PR stunt, then not great.

Service people are well aware that we’re used as convenient pawns for a variety of groups to further their own agendas. Often we’re forgotten shortly thereafter, and it is what it is. We’ll see here.