The Jeep Wrangler was named the hottest 4x4-SUV at SEMA for the sixth consecutive year, acknowledging its role as a showcase for aftermarket goods.

pietro

SEMA CEO Chris Kersting gave the award to Mopar chief Pietro Gorlier yesterday morning.

Nearly all Wrangler owners customize their Jeep with at least one accessory; and, on average, U.S. customers spend over $700 to personalize their Wranglers.