The Jeep Wrangler was named the hottest 4x4-SUV at SEMA for the sixth consecutive year, acknowledging its role as a showcase for aftermarket goods.


SEMA CEO Chris Kersting gave the award to Mopar chief Pietro Gorlier yesterday morning.

Nearly all Wrangler owners customize their Jeep with at least one accessory; and, on average, U.S. customers spend over $700 to personalize their Wranglers.