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Plymouth should if anything have been paired with Dodge (in the 1970s and 1980s) ... which would have forced more differentiation and given trucks to the mix. Indeed, rationally, in the 1970s, I would have squeezed Dodge out of the car business almost entirely and kept Plymouth and Chrysler for cars, Dodge for trucks, instead of doing what they did, which was squeezing Plymouth out of existence. Dodge was the unnecessary car then -- nothing to add that you couldn't get from Chrysler or Plymouth.
IIRC Chryslers picked up in price point and luxury where Plymouths left off in the 80's and 90's. If you wanted a PGV LE with leather and rear air, fog lights, and CD you had to go T&C. Dodges went the full bottom to top right?
 
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