Read the whole thing here: "Marchionne possibly wants to replace car brands Fiat and Chrysler"Sergio Marchionne made a few remarkable – to say the least – statements yesterday. One of them was that the CEO is thinking about letting go of the brands Fiat and Chrysler in Europe and the US (not in Brazil and other emerging economies). The reason for which is that both brands are suffering from an image problem on these continents. This very strange ‘plan’ is, by the way, in line with the plans to expand the 500- and Panda-label. The fact that there are barely any Fiat-badges to be found on both the 500 as well as the Panda is a clear indication.
This is true, but just like GM, there are Chevys and there are Cadillacs.Muther said:Personally, I make little distinction between the Mopar brands. I see only Mopars.
Weird, Ferrari is now Mopar.
Didn't you forget Graham Paige somewhere in there?TripleT said:Graham truck will always be Graham brother Trucks, I mean Graham Dodge Truck, I mean Dodge Trucks, I mean Dodge Ram Trucks, I mean Ram Trucks..... oh what ever.
Its all marketing, they are Chrysler/Fiat trucks, before that they Cerebus/Chrysler, before that DiamlerChrysler, after the were Chrysler.
They will and they are I just visited my local studio to check out a 500C Abarth and the are getting Alfa. The only issue is how the Alfa rollout here is gonna happen! Seriously if anyone thinks Fiat or Chrysler is going away then put down the drugs. I mean what did the Dodge death rumors not get enough traction so now we are stuck with this crap!Stratuscaster said:I would imagine the Fiat Studios would be getting whatever Alfas arrive here.(If they arrive. :huh
In 1962 Chevrolet started a rumor that it was downsizing its vehicles, Chrysler responded by a quick attempt at downsizing that compromised vehicle appeal and sales, disinformation. But the smaller vehicles turned out to be quicker and handled better, This inspired a song by the Beach boys called Shutdown 413 Dodge Dart giving a fuel inject Corvette a hard time. For me it signaled the birth of the affordable Muscle car era. I remember seeing a Red 1963 Dodge with 426 Ramcharger engine rumbeling around town that all the hot roders pretended not to see at the drive in burger joints.Lots of fun back then and you didn't have to spend Corvette money. My point, disinformation is a double edged sword.burnout said:If one believes the five-year plan(s) that have been released, then either brand is not going away...that said (and as I've said before), disinformation is definitely a part of the corporate world...keep the competitors guessing as to the real plans...