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Agreed Dave, FIAT as a brand and it's reputation is fast recovering. Dana, the RAM brand was already being established in 2008 with the introduction of the new model.
 

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Dana, I am right there with you..to be clear; I don't disagree. I apologize for being Captain Obvious, and did not want to imply the name change meant anything..perhaps I misunderstood; it sounded to me like you were saying RAM was a S.M. brainchild.

Correct me if I'm wrong..but the big idea was to separate Dodge trucks from Dodge cars. I think a similar move, was to separate high performance Dodges from low performance Dodges via SRT.
 
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