Dana, I am right there with you..to be clear; I don't disagree. I apologize for being Captain Obvious, and did not want to imply the name change meant anything..perhaps I misunderstood; it sounded to me like you were saying RAM was a S.M. brainchild.
Correct me if I'm wrong..but the big idea was to separate Dodge trucks from Dodge cars. I think a similar move, was to separate high performance Dodges from low performance Dodges via SRT.