Focus on building great, affordable products, market them like you did the 200 and keep the company growing... Enough of this New Coke talk. Keep it Classic...
There are many people (insiders) that have argued for a long time that the "New Coke vs. Classic Coke" debacle was planned from the beginning.hmk123 said:Focus on building great, affordable products, market them like you did the 200 and keep the company growing... Enough of this New Coke talk. Keep it Classic...
Ram being separated from Dodge was during the same time Dodge was being though of as a dump name, too, there just was too much Chrysler/Dodge overlap and it was an idea. No reason why the Ram portion had to stick in my opinion, Chevy and Ford both have cars and trucks that are associated with each other without a problem, so it was just "a move".BASONE88 said:Dana, I am right there with you..to be clear; I don't disagree. I apologize for being Captain Obvious, and did not want to imply the name change meant anything..perhaps I misunderstood; it sounded to me like you were saying RAM was a S.M. brainchild.
Correct me if I'm wrong..but the big idea was to separate Dodge trucks from Dodge cars. I think a similar move, was to separate high performance Dodges from low performance Dodges via SRT.
My guesses. For #1 to #6 I used the new marketing brands, not the VIN brandsCarStar said:Let's play a little game of "Fill in the Blank." See if you can correctly fill
in each correct missing automotive brand name or the appropriate word:
1. (SRT) Viper
2. (n/a) RAM 1500
3. (n/a) SRT Charger
4. (n/a) SRT Challenger
5. (n/a) RAM ProMaster
6. (RAM) Dakota
7. (Dodge) Ball
8. (Dodge) a bullet
9. Roger (Dodge)-er
10. "That's my (_?_)"
11. (Dodge)/(Dodge) Trucks or (Dodge)/(RAM) Trucks
12. The 2012 Nascar Manufacturers Championship Winner is: (Dodge)
Neither is the WSJ They've screwed up a few Chrysler reports in their time... not as badly as the NY Times though.autoedizione. With all due respect, it's not exaclty the WSJ
Historical example (which has some merit, but there were other issues that had impact)VintageRust said:Do "brands" really matter so much in the overall scheme of the company? Maybe at one time, when there were separate marketing and dealer entities, it mattered. Now so much, aside from tradition and loyalty, it does not matter as much since all brands (even Fiat/Alfa to a degree) are under one roof so-to-speak.
Think of the Scion brand within the Toyota dealers. It's a sub-brand the compliments the Toyota brand without allof the extra overhead associated with another brand name. Except with Chrysler/Fiat, they are all "sub-brands".
With that being stated, and I know it sounds ridiculous to say as much, but I think Chrysler/Fiat has room for even more brands if they think it's necessary.
The fact is that that each brand within the family is capable of having carrying even just one or two cars. And when it comes to sales, who cares how many each brand sells. What becomes more important, at that point, it which platform/chassis/factory is making the sales numbers.
Hahahaha, so the original source is from l'Espresso (Repubblica)?!! Ok, now it's official: this is 100000% bullcrap.Lampredi said:Apparently, the source is the following article: "Marchionne: addio marchio Fiat?". (AutoEdizione, unfortunately, has a bad habit of not providing the sources of the information they post.)
But yes, it does sound far-fetched, although I believe Marchionne is more than capable of making asinine brand or product decisions...
I am not sure I agree with #3... that sweet sweet morning coke....Aldo said:Geez, yet more rumors. speculation and uncertainty.
I realize that there is only so much Mr Marchionne can do to dispel rumors, but he himself generates a fair share of the speculation circulation.
And sorry, automobiles cannot be compared to Coke:
The automotive market hates uncertainty just as much as the stock market does, and many people are going to stay away from brands and names that seem iffy.
- We do not pay $30,000 for a can of Coke (not yet, anyway)
- We will not be stuck with that can of Coke for the next 7 years
- We do not need to rely on that can of Coke to start every morning so we can make a living
- We do not to entrust a can of Coke with our safety nor that of our entire family
- Our friends and neighbors do not judge us successful --or unsuccessful-- just because they see a can of Coke or Pepsi in our hand