.I often wonder why the Dart didn’t do better. Maybe not the right configuration available for most people? We loved our loaded Limited. And I had a couple rental cars during that time. Same size of cars and I can’t say what Ford and Huyndai offered for example impressed me more.... Maybe it didn’t offer enough to those who stuck with familiar brands...
Customers knew then and know now that Ford and Hyundai nameplates are rather solid commitments. The majority of their models have remained with the same name, segment, and purpose. And their customers are pretty darned loyal. Can't beat that with a stick.