The key segments in Mexico are Subcompact Sedan and Compact Sedan (Dodge Attitude), Subcompact (Jeep Renegade, Fiat Pulse, Fiat Fastback) and Compact SUVs (Jeep Compass).

Dodge Journey competes in Midsize SUV, which in Mexico represents a secondary segment; the same goes for pickups.

For reference, this is Stellantis's product lineup in Mexico, according to its own websites (Prices are in MEX$):

Takeaway: the fact that Stellantis sales concentrate on secondary segments suggests that:

1. Stellantis is prioritizing margins above having a cohesive long-term strategy (same as it does in US and Canada), and
2. Likely reveals ongoing weakness in core segments --i.e., an inability to compete head-on in those segments against stronger rivals

 

3. A bull**** philosophy that depends on customers paying a premium for no apparent value.

You missed one @aldo90731 😁

 

Yeah. This is the same short-term, opportunistic strategy we are used to from Stellantis.

Focusing on high-margin vehicles without regard for how they all fit into an overall strategy, gives Stellantis freedom to enter and vacate segments at will. The downside is it hinders customer retention by impeding their migration to/from other segments, and when it decides to vacate a segment, it leaves those customers hanging.

 

Way too many loyal customers have been abandoned, and loyal customers, especially for a company that people mock incessantly, are hard to find.

 

"Ask your doctor if Stellantis is right for you."

*side effects may result in stress, Tourette's, sweaty palms, high phone bills, stranded on the highway, no starts, repeated towing bills, blank screens, no heat, no air conditioning, poor service, long waits for parts, indifferent personnel, refusal of loaner transportation, refusal of warranty, fire, no charging, marital strife, financial instability.

 

 

Do you have a clogged protect pipeline? Ask your local dealer if Stellantis is right for you!

 

They've been doing steady-growth good in mexico over last many quarters/years. A very multi brand strategy: from Brazilian FIATs to china gac Dodges to Brazilian Jeep Renegade and Mexico made Compass, plus since merger: Peugeot s too. Ram Rampage and soon Ram Dakota, too (via Brazil). Note: mexico has free trade with Brazil/mercosur, ditto canada, ditto the EU. Broadly: sales of usa style or usa made vehicles are small....because too pricey. So: Mexico shows them focussing on smaller vehicles esp from Brazil (Argentina), and pickups from there too. Margins are very high on latam stla models...and not necessarily on big usa style or made ones! These days.... ;-) FYI: stla mexico had sales of 8000 or so in aug 2025. A longterm peak i think? This dip down to 6000 or so has much more to do with the Mexico economy slowdown etc caused by Trump tariff ing etc (and other er rhetoric) than anything like your generic (and a priori) rant/diagnostics about stla strategy, incompetence and cynicism etc. Some or most(?) other firms have also shown flat or down sales this past month. PS: Stla-leapmotor bev s andor erevs, bigger and smaller, were due to launch in mexico in 2026 BUT mexico has been forced to hike tariffs vs china imports a lot (because usa pressure.) We shall see post renegotiation of the usmca in 2026. Leapmotor affordable bev s via stla may have a big role in canada and mexico, yet. They will in say Brazil and say Chile too, assuredly: over next year and three. "HIGH MARGIN" yet affordable ev transition strategy?!? Yup. ;-) All exUSA of course.