BigDaddySRT said:
Not one single MOPAR Edition Vehicle has had more Horsepower than it's Factory Counterpoint.
MOPAR 10' - Dodge Challenger
Based on a Challenger R/T
MOPAR 11' - Dodge Charger
Based on a Charger R/T
MOPAR 12' - Chrysler 300
Based on a Chrysler 300S
MOPAR 13' - Dodge DART
Based on a Limited DART
So, the cold air kits that came on the vehicles did not increase power? Even if it were not advertised it would not be wise for a manufacturer to claim no increase in power considering the multiple hundreds of dollars that these kits cost.
Here's a concept I'd like to offer for discussion. There are possibly two main customer groups who would buy Mopar branded vehicles:
1) Those who are interested in exclusivity, creature comforts and gizmology (for lack of a better term) - This is Mopar Accessories camp. To these individuals, MoPar stand for "Motor Parts."
2) Those who think that MoPar stands for "More Power."
It's my opinion that #2 is the larger, more significant group. The Halo Effect also comes more into playt here. Correspondingly, if this were to be the more significant customer expectation, the manufacturer would be well advised to make sure that this is appropriately addressed.