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Well Fast Five was good product placement. I'm sure Chrysler LLC is working on getting more. I get your point it is not like Chrysler is over satuarated in film/TV.
I'm a lot older than you, (saw them first run!) but I too enjoyed those Walker Episodes and 'Twister' (they killed both a Gladiator and a brand new Ram)....Anyway my point here is that as much as chryslers new marketing scheme is 10 folds better than under diamlers control there is one major difference between now and 1994-99. As a kid I loved watching reruns of Duke of hazzard, which at the time was all reruns for me, but what really helped me turn to dodge at a young age was Walker, Texas Ranger; and the movie "The Twister", and the fast and furious series.
I'm a lot older than you, (saw them first run!) but I too enjoyed those Walker Episodes and 'Twister' (they killed both a Gladiator and a brand new Ram).
When I was your age, the iconic movie Mopar's were of course 'Vanishing Point' and earlier, the Charger in the role of bad guy, in the "Bullet" chase scene.
There was a short lived series, called 'Viper', but it wasn't very good and lightning strike very seldom to make a hit car series, 'Nash Bridges', 'Route 66', 'Night-rider' and 'Dukes of Hazard' being some of the notable exceptions.
I see a lot of Mopar product placement in 'Persons of Interest', albeit the 300 is the most common car for bad guys and bangers, there are more and more cops showing up in Chargers.
Maybe they can work on an exclusive contract with NCIS to show more Mopar's being driven by the good guys.![]()
I was just a little kid when Twister came out, and, aside from the fact that it was basically a 90-minute ad for the 2nd-gen Dodge Ram, one of my earlier memories is sitting at a friend's house, watching the scene where that little yellow-and-blue J10 goes thundering down that ditch. I distinctly remember being far more disappointed watching it get wrecked then that Ram-although the movie, along with Walker: Texas Ranger, definitely made me a Mopar person growing up (Even though all the Mopars my family ever owned were total heaps)I'm a lot older than you, (saw them first run!) but I too enjoyed those Walker Episodes and 'Twister' (they killed both a Gladiator and a brand new Ram).
I wish Chrysler would get a car on Burn Notice. They've already got Micheal's awesome Charger, but every episode briefly turned into an ad for whatever car they had on at the time (First, a Cadillac CTS, then a Saab 9000 convertible, now it's a Hyundai Genesis coupe). Pay them to blow up the Hyundai in a season finale and replace it with a Charger SRT-8.I was thinking of Burn Notice 1st season when Same drives a neon around. Then just watched a few recent movies such as "In Time" with the Challengers and "drive" the bad guy has a 300 in one of the chase scenes.
OK, Simon and Simon's Power Wagon.I'm older than a lot of you. The Brady Bunch used mostly Chrysler products - 2 different Plymouth Satellite wagons; a Barracuda or Challenger convertible for the dad. Later he had an Impala or Caprice convertible.
Beverly Hillbillies used Chrysler products for Mr. Drysdale's (the banker) cars.
Of course, the Green Hornet drove a 1966 Chrysler Crown Imperial.
Adam-12 used 66 Plymouth Belvederes, then Belvederes from about 68 or 69, then finally AMC Matadors.
Lots more if we do a little research or think back a bit.
I was just a little kid when Twister came out, and, aside from the fact that it was basically a 90-minute ad for the 2nd-gen Dodge Ram, one of my earlier memories is sitting at a friend's house, watching the scene where that little yellow-and-blue J10 goes thundering down that ditch. I distinctly remember being far more disappointed watching it get wrecked then that Ram-although the movie, along with Walker: Texas Ranger, definitely made me a Mopar person growing up (Even though all the Mopars my family ever owned were total heaps)
I wish Chrysler would get a car on Burn Notice. They've already got Micheal's awesome Charger, but every episode briefly turned into an ad for whatever car they had on at the time (First, a Cadillac CTS, then a Saab 9000 convertible, now it's a Hyundai Genesis coupe). Pay them to blow up the Hyundai in a season finale and replace it with a Charger SRT-8.
A few years back, CTV tried to get a cop drama going with the guy who played Cheif Tyrol from the new BSG. While the series was pretty crap overall, and was cancelled pretty quick, he was awesome and, more importantly, drove a gunmetal Challenger R/T in most of the episodes.
I think a lot of companies underestimate the value of car placement, even if its subtle, in movies and TV. GM's got it right-IIRC, the best-selling colour on the new Camaro is the Bumblebee yellow, by a significant margin. The Fast and the Furious movies made rice rockets the best thing around for a few years (Yeah, I know, it's pretty lame as a trend, but it sells cars).
I think someone should pick up on the zombie trend, make a post-apocalyptic movie that's half Walking Dead and half Mad Max II and get Jeeps and Rams everywhere. I'd say that, along with the cars your parents own, the cars you see on TV are some of the biggest influences on a future consumer-it might not pay off today, but it gets kids, growing up in an auto environment dominated by interchangeable jellybean CUVs and midsize sedans, into one brand or another.
Ans Miss Jane also had a new Chrysler product convertible as well, obviously just a Dodge or a Plymouth.Beverly Hillbillies used Chrysler products for Mr. Drysdale's (the banker) cars.
As long as the suspension in the Mustang doesn't break every time they finish a shot, then it should be able to keep up just fine.Just wondering if they remade Bullitt, would a new Mustang need as much modification to keep up with the new Charger as the 1968 needed? B)