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I will say that being 25 years old that there are a few tv/movies that changed my perception of vehicles and what i wanted since I was 8 years old...I just got reminded of one of the movies tonight. My father was a ford truck owner and I changed my first motor when I was 9 years old on a 78 E150 practically by myself...during that time he borrowed a 1980 Powerwagon 150 w/318...that 215,000 miles later is still on its first motor, after being rolled twice, still runs while the e150 had 3 motors...
Anyway my point here is that as much as chryslers new marketing scheme is 10 folds better than under diamlers control there is one major difference between now and 1994-99. As a kid I loved watching reruns of Duke of hazzard, which at the time was all reruns for me, but what really helped me turn to dodge at a young age was Walker, Texas Ranger; and the movie "The Twister", and the fast and furious series.
What chrysler needs to do is get their newer vehicles in movies and tv shows that will use them in a BA way...Yes I know we have NCIS with the Charger/challenger. But we need a show that includes the vehicle as more of a center piece of a show to help market...
I would like to say that if GM never got primary rights to the transformers movie that the new camaro probably wouldn't be where its at right now and thats is where chrysler needs to start pushing again because as a 25 year old I can legitimately say I was turned to mopar by TV/movies
Anyway my point here is that as much as chryslers new marketing scheme is 10 folds better than under diamlers control there is one major difference between now and 1994-99. As a kid I loved watching reruns of Duke of hazzard, which at the time was all reruns for me, but what really helped me turn to dodge at a young age was Walker, Texas Ranger; and the movie "The Twister", and the fast and furious series.
What chrysler needs to do is get their newer vehicles in movies and tv shows that will use them in a BA way...Yes I know we have NCIS with the Charger/challenger. But we need a show that includes the vehicle as more of a center piece of a show to help market...
I would like to say that if GM never got primary rights to the transformers movie that the new camaro probably wouldn't be where its at right now and thats is where chrysler needs to start pushing again because as a 25 year old I can legitimately say I was turned to mopar by TV/movies