Rearranging the deck chairs on the Titanic? The FIAT brand has zero value or brand equity in the US, and honestly I can't imagine many US consumers will want an electric vehicle that small vs the larger EVs coming to the market, unless they can make it SIGNIFICANTLY cheaper.
New Fiat US leader
Stellantis Media - Stellantis Announces New Executive to Lead Fiat Brand in North America
Stellantis North America today announced that Aamir Ahmed will lead the Fiat brand in North America, effective immediately. In this position, Ahmed is responsible for leading the Fiat brand team in North America, providing cool mobility solutions for all.
media.stellantisnorthamerica.com
Quoted from their release.
Stellantis North America today announced that Aamir Ahmed will lead the Fiat brand in North America, effective immediately.
In this position, Ahmed is responsible for leading the Fiat brand team in North America, providing cool mobility solutions for all. He has achieved progressive responsibilities in his career, with extensive experience and a deep understanding of the customer and their technology needs, benefiting the eco-friendly and stylish Fiat brand, pioneering a unique consumer experience for EV buyers.
“Aamir is back where he belongs and at the right time, leading Fiat on its electrification path here in North America,” said Stellantis North America COO Mark Stewart. “We’re excited for him to hit the ground running.”
Ahmed first joined the company in 2011 and held positions in Uconnect/Connected Services and SRT Product/Brand Marketing. He rejoins Stellantis after six years working for both Amazon and Harman International.
He holds a bachelor’s degree in marketing from Wayne State University.
In a related move, Larry Dominique will concentrate on leading the Alfa Romeo brand in North America.
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The eastern targeted area could also easily include the Atlantic seaboard from Washington DC / Maryland to the north shore of Massachusetts.
And in the west, also Oregon, Washington State and British Columbia.
You don't need to eat the entire pie if you only desire the juciest, best tasting parts.
Is Head of Fiat USA a promotion or a demotion...?
On a less cheeky note, the quote "...and a deep understanding of the customer and their technology needs, benefiting the eco-friendly and stylish Fiat brand, pioneering a unique consumer experience for EV buyers." starts from the assumption that buyers in North America give a rat's @ss about Fiat.
That's the exact same mistake Fiat made ten years ago.
Looks like they haven't learned squat.
On a less cheeky note, the quote "...and a deep understanding of the customer and their technology needs, benefiting the eco-friendly and stylish Fiat brand, pioneering a unique consumer experience for EV buyers." starts from the assumption that buyers in North America give a rat's @ss about Fiat.
That's the exact same mistake Fiat made ten years ago.
Looks like they haven't learned squat.
The Fiat 500e, as it sits right now, is too small for the vast expanses on nothingness prevalent on the west coast to sell in decent numbers. There are definite pockets of opportunity in Southern California, the Bay Area, the Sacramento corridor, Portland and Seattle-Tacoma, and that is about it.The eastern targeted area could also easily include the Atlantic seaboard from Washington DC / Maryland to the north shore of Massachusetts.
And in the west, also Oregon, Washington State and British Columbia.
You don't need to eat the entire pie if you only desire the juciest, best tasting parts.
If the car gets only 200 miles of range, that will leave you stranded outside of those jurisdictions.
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