New Fiat US leader

1658 Views 27 Replies 12 Participants Last post by David S, 7 d ago

Dave Z

Discussion Starter · 9 d ago

Stellantis Media - Stellantis Announces New Executive to Lead Fiat Brand in North America

Stellantis North America today announced that Aamir Ahmed will lead the Fiat brand in North America, effective immediately. In this position, Ahmed is responsible for leading the Fiat brand team in North America, providing cool mobility solutions for all.

media.stellantisnorthamerica.com

Quoted from their release.

Stellantis North America today announced that Aamir Ahmed will lead the Fiat brand in North America, effective immediately.
In this position, Ahmed is responsible for leading the Fiat brand team in North America, providing cool mobility solutions for all. He has achieved progressive responsibilities in his career, with extensive experience and a deep understanding of the customer and their technology needs, benefiting the eco-friendly and stylish Fiat brand, pioneering a unique consumer experience for EV buyers.
“Aamir is back where he belongs and at the right time, leading Fiat on its electrification path here in North America,” said Stellantis North America COO Mark Stewart. “We’re excited for him to hit the ground running.”
Ahmed first joined the company in 2011 and held positions in Uconnect/Connected Services and SRT Product/Brand Marketing. He rejoins Stellantis after six years working for both Amazon and Harman International.
He holds a bachelor’s degree in marketing from Wayne State University.
In a related move, Larry Dominique will concentrate on leading the Alfa Romeo brand in North America.

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David S

· #21 · 9 d ago

aldo90731 said:
The Fiat 500e has been getting rave reviews in Europe.

Apparently, the quality of assembly, and the quality of materials, have improved significantly over the outgoing model.

I believe it is now the best selling car in its category.

I'm happy the quality is better, but who else has a minicompact BEV? Even the subcompact Mini Cooper dwarfs it by comparison

	Fiat 500e	Mini Cooper SE
Length	143.0 in	151.4 in
Width	66.3 in	68.0 in
Height	60.1 in	56.4 in
Wheelbase	91.4 in	98.2 in
Cargo volume (seats up/folded)	6.5 / 19.4 cu ft	8.7 / 34 cu ft

Fiat 500e vs. Mini Cooper SE: Retro-fashionable EVs Face Off On Paper

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77 Monaco Brougham

· #22 · 9 d ago

aldo90731 said:
The Fiat 500e has been getting rave reviews in Europe.

Apparently, the quality of assembly, and the quality of materials, have improved significantly over the outgoing model.

I believe it is now the best selling car in its category.

When this latest incarnation of the 500E came out, I joked that because it would be an EV, that even FIAT wouldn't be able to ruin it.

Looks like I've lucked out and have been proven correct.

P.S. Note to FIAT: Hurry up with the new 600E in North America!

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Dave Z

Discussion Starter · #23 · 9 d ago

A 500e would be just about perfect for me, personally. If I was in the market now, which I'm not, because of all their dithering.

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somber

· #24 · 8 d ago

aldo90731 said:
The Fiat 500e, as it sits right now, is too small for the vast expanses on nothingness prevalent on the west coast to sell in decent numbers. There are definite pockets of opportunity in Southern California, the Bay Area, the Sacramento corridor, Portland and Seattle-Tacoma, and that is about it.

If the car gets only 200 miles of range, that will leave you stranded outside of those jurisdictions.

The articles I've read have mentioned that Fiat will increase the range of the US version. In my opinion they should at least try to match Chevy Bolt range (259 miles). I also think a US version of the 500e should be a bit larger as well.

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serpens

· #25 · 8 d ago

somber said:
The articles I've read have mentioned that Fiat will increase the range of the US version. In my opinion they should at least try to match Chevy Bolt range (259 miles). I also think a US version of the 500e should be a bit larger as well.

That range might be pretty difficult given the 500e's diminutive size even compared to the Bolt.

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David S

· #26 · 8 d ago

aldo90731 said:
The Fiat 500e, as it sits right now, is too small for the vast expanses on nothingness prevalent on the west coast to sell in decent numbers. There are definite pockets of opportunity in Southern California, the Bay Area, the Sacramento corridor, Portland and Seattle-Tacoma, and that is about it.

If the car gets only 200 miles of range, that will leave you stranded outside of those jurisdictions.

The only states as densly populated as many European countries are the Bos-Wash corridor states.

Fatality Rate per 100 Million VMT in States and High-Income Countries With Population Densities Greater than 150 People per Square Kilometer

1 UK
2 MA
3 Switz
4 NL
5 NJ
6 Germany
7 RI
8 MD
9 Israel
10 CT
11 NY
12 Italy
13 Belgium

https://crashstats.nhtsa.dot.gov/api/public/publication/812340

California fits in this group with a higher than median percent in Metro areas, but still lots of room between them:
Fatality Rate per 100 Million VMT in States and High-Income Countries With Higher-Than-Median Percent in Metro Areas ≥ 500,000, < 150 People/Sq. Km., Temperate Climate

1 Australia
2 Utah
3 Ohio
4 France
5 Virginia
6 California
7 Illinois
8 Colorado
9 Hawaii
10 New Zealand

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aldo90731

· #27 · 8 d ago

somber said:
The articles I've read have mentioned that Fiat will increase the range of the US version. In my opinion they should at least try to match Chevy Bolt range (259 miles). I also think a US version of the 500e should be a bit larger as well.

The new Fiat 500 is a whopping 25% larger than the outgoing model.

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David S

· #28 · 7 d ago

aldo90731 said:
The new Fiat 500 is a whopping 25% larger than the outgoing model.

View attachment 95846

No it is not. It is at best 8% larger than the outgoing (2019) model. It is still dwarfed by the Mini, which is 10% bigger, except for cargo area which actually is 25% bigger.

The 1975 Fiat 500 Kei car, would be the outgoing model if it were 1976. The new 500e is 18% longer, 22% wider, 13% taller and the theoretical shipping crate it would fit in is a whopping 45% larger.

Now 25% larger than the 2019 500e is a really useful size. A new Dodge Daytona that was 177.1" (4499 mm) x 70.8" (1799 mm) x 52.3" (1328 mm) would be 25% larger. A new Dodge Shadow/Neon that was 177.1" (4499 mm) x 68.8" (1749 mm) x 53.8" (1367 mm) would also be 25% larger than the 2109 500e.

	1975 Fiat 500	2019 Fiat 500e	New Fiat 500e	Mini Cooper SE	25% larger than 2019
Length	2,970 mm (116.9 in)	3,546 mm (139.6 in)	143.0 in (2.4% bigger)	151.4 in (7.8% bigger)	174.5"
Width	1,320 mm (52.0 in)	1,627 mm (64.1 in)	66.3 in (3.4% bigger)	68.0 in (5.8% bigger)	(80.1")
Height	1,320 mm (52.0 in)	1,488 mm (58.6 in)	60.1 in (2.5% bigger)	56.4 in (3.9% smaller)	(73.3")
Wheelbase	1,940 mm (76.4 in)	2,300 mm (90.6 in)	91.4 in (0.9% bigger)	98.2 in (7.8% bigger	(113.3")
Cargo volume (seats up/folded)	The engine is back there.	7 cu ft	6.5 / 19.4 cu ft (Same (rounding))	8.7 / 34 cu ft (25.3% bigger)	8.7
Passenger volume	What passenger?	72 cu ft	not given, but it isn't 25% larger.	80 cu ft (10% larger)	90 cu ft.
LxWxH	183 cu ft (66% smaller)	303 cu ft	330 cu ft (8% larger)	336 cu ft (10% larger)	379 cu ft (177.1 x70.8 x 52.3)

Fiat 500e vs. Mini Cooper SE: Retro-fashionable EVs Face Off On Paper

Want something small, electric, and fun?

www.motortrend.com

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