How about simply keep it the current name and they can actually say and mean it when they say. "All new"?
Let's see. We have one minivan disappear and get reintroduced as something else, or gets built as a different design and still has the same name, but different from the Dodge minivan, or we have a different Chrysler minivan and a different name and people don't know what to do because they have to wait a couple years to make sure it is a good minivan. No, advertise it as an all new Chrysler Town and Country and if people don't like it, they can go to the Dodge since it is the basically same minivan, but at least they are looking at the new minivan whatever it looks like. Basically, the new T&C is the new Chrysler minvan, call it a crossover and it will scare current owners or prospective upgraders instead of looking at it as a new design. Pacifica is proof of this, what with the delays and those which would have loved a new shorter minivan, they delayed getting one because they heard "so and so" had something on the drawing board to compete with it. Had Lee Iacocca done this with the minivan, where does one think it would have been today? How many would have waited for the Toyota, Ford, Chevy, or Honda to come out with something before purchasing the best selling minivan in the world? Same thing happened with the PT Cruiser. From drawing board to selling, less than six months, nobody had anything to compete with it instantly and they, the competition, was behind the ball getting something to market, thus the PT Cruiser had a corner on the market and a success. Don't lose out on something like changing a name just to change a name, make it the next generation, no matter what happens. Can't harm a name if it is good, and it sells, and if you drop the name one will never know what the reason for a lack of sales was the reason.I say keep the name and have the next generation, full steam ahead.Doug D said:I'd say name the Chrysler crossover the "Chrysler Voyager". Keep the T&C and Grand Caravan where they are as minivan's. Why loose the cache of the T&C? If the crossover then fails or doesn't do so well, the T&C name doesn't get tarnished.