[Erik Latranyi]

From the article:

However, Peugeot CEO Jean-Philippe Imparato told British journos that this merger made the US return less certain, Automotive News reports. The plan is still on the table, though it's important that Stellantis doesn't overlap brands as Imparato noted – especially in a market as huge and discerning as the US.

Full article here:

Peugeot Boss To Reconsider US Return Over Brand Overlap Risk (motor1.com)

 

[Erik Latranyi]

More common sense already than the last group at the top.....

 

[T_690]

L'argus is usually the best informed media outlet when it comes to PSA.

Google translate:

In an interview, Jean-Philippe Imparato (CEO of Peugeot) hinted that the PSA-FCA merger would call into question the return of the Sochaux manufacturer to the North American market initiated by Carlos Tavares in 2016. A file which, internally , has been closed for a few months already

This decision is not surprising since internally, we have been under no illusions for several months. It is true that the dossier raised more questions than it provided answers both on the distribution network and the commercial prospects. In the constellation of Stellantis brands, Alfa Romeo has more potential and reputation in the United States than Peugeot, which left this market more than twenty years ago. Today, the eighty Alfist dealers distribute three models (Giulia, Stelvio and 4C Spider), a range that will expand with the Tonale in 2022 and an urban SUV in 2023.

Whole article at:

https://www.largus.fr/actualite-automobile/peugeot-stellantis-remettrait-en-cause-le-retour-aux-etats-unis-10516390.html

 

[Chase300]

Should Fiat and Alfa give the new admin a big pause on going down the same road? I know Peugeot has been around a lot longer than Chrysler...but not in the US. Not only is it hard to pronounce...its hard to spell. That alone spells failure here. LOL.
Seriously IMO, it would be better to just rebrand them Chrysler's..otherwise expect middling sales like Alfa.

 

[Erik Latranyi]

Should Fiat and Alfa give the new admin a big pause on going down the same road? I know Peugeot has been around a lot longer than Chrysler...but not in the US. Not only is it hard to pronounce...its hard to spell. That alone spells failure here. LOL.
Seriously IMO, it would be better to just rebrand them Chrysler's..otherwise expect middling sales like Alfa.

Rebranding Peugeots into Chryslers is not necessary....just use PSA platforms and build Chryslers in the US. Opel has its own styling separate from Peugeot. VAG manages to give VW, Audi, Skoda, etc all separate styling while utilizing the same platforms.

 

[Erik Latranyi]

....which has kept you afloat

Yet when I look at the profits over the last 10 years, 90%+ come from North America.......

 

[hmk123]

More common sense already than the last group at the top.....

Also has the benefit of the last decade of car history in the U.S. Would actually be pretty ignorant not to learn from that.

 

[Adventurer55]

The group has benefitted from an incredibly good period of car sales in the US. Had that not been the case FCA would've either went under or merged with someone long ago. But that is the past, and there are no do overs. If all the brands are to survive, platform sharing is the only way to survive.

Here's another question, is this new Jeep platform adaptable to become a car platform?

 

[DrMark]

Yeah, I think the Peugeot brand name has a pretty bad reputation in the US -- not as bad as Fiat, but still pretty bad.

 

[classicfan]

Please explain how launching Fiat in the US without doing anything to address its reputation for unreliable cars helped keep us afloat.

Chrysler Corp side had and still has a "reputation" for unreliable cars and it's still afloat, why shouldn't they try? I mean, Fiat was exceeding in small/fuel efficient cars 2009, trying to reintroduce it was not lack of common sense, it didn't work, but it was a valid attempt.

 

[page2171]

Chrysler Corp side had and still has a "reputation" for unreliable cars and it's still afloat, why shouldn't they try? I mean, Fiat was exceeding in small/fuel efficient cars 2009, trying to reintroduce it was not lack of common sense, it didn't work, but it was a valid attempt.

I don't disagree with you, but then they should have brought some fuel efficient cars over.

 

[DC-93]

A car the size of a Fiat 500 should have been marketed as a fuel economy, entry level car and been geared and designed as such. "Sporty" was not the right call. "Abarth" was right out!!

50 MPGs on the highway, affordable, and it would have sold to those looking for that type of mileage, IMO.

 

[classicfan]

A car the size of a Fiat 500 should have been marketed as a fuel economy, entry level car and been geared and designed as such. "Sporty" was not the right call. "Abarth" was right out!!

50 MPGs on the highway, affordable, and it would have sold to those looking for that type of mileage, IMO.

AFAIK, the 500 aerodynamics is better for city economy, highway is sedan's bright spot.

 

[DC-93]

And that's why I said, "designed as such". Aero can be cleaned up with details.

 

[T_690]

I'm interested to hear his words on 19th this month. AFAIK product plan will came later in the year. I think September.

 

[pumadog]

Here's another question, is this new Jeep platform adaptable to become a car platform?

If you refer to the GCL: Surprise! There‘s a great car on it since 2016.

I hope L‘Argus is right in this:

At the helm of Stellantis, Carlos Tavares seems to want to quickly relaunch the Italian manufacturer since the project of a new Giulietta is on track with the technical basis of the next Peugeot 308, unveiled in March 2021.

 

[Erik Latranyi]

Also has the benefit of the last decade of car history in the U.S. Would actually be pretty ignorant not to learn from that.

Tavares was Chairman & President of Nissan North America...

 

[David S]

From the article:

However, Peugeot CEO Jean-Philippe Imparato told British journos that this merger made the US return less certain, Automotive News reports. The plan is still on the table, though it's important that Stellantis doesn't overlap brands as Imparato noted – especially in a market as huge and discerning as the US.

Full article here:

Peugeot Boss To Reconsider US Return Over Brand Overlap Risk (motor1.com)

Also from the article: "Peugeot left the US in 1991 due to dismal sales. Needless to say, the return to the US market is a high risk"

Chrysler and Dodge need product in North America and China, Peugeot needs to stay in EMEA and perhaps LATAM.

 

[David S]

L'argus is usually the best informed media outlet when it comes to PSA.

Google translate:

In an interview, Jean-Philippe Imparato (CEO of Peugeot) hinted that the PSA-FCA merger would call into question the return of the Sochaux manufacturer to the North American market initiated by Carlos Tavares in 2016. A file which, internally , has been closed for a few months already

This decision is not surprising since internally, we have been under no illusions for several months. It is true that the dossier raised more questions than it provided answers both on the distribution network and the commercial prospects. In the constellation of Stellantis brands, Alfa Romeo has more potential and reputation in the United States than Peugeot, which left this market more than twenty years ago. Today, the eighty Alfist dealers distribute three models (Giulia, Stelvio and 4C Spider), a range that will expand with the Tonale in 2022 and an urban SUV in 2023.

Whole article at:

https://www.largus.fr/actualite-automobile/peugeot-stellantis-remettrait-en-cause-le-retour-aux-etats-unis-10516390.html

Also from the article:

"At the helm of Stellantis, Carlos Tavares seems to want to quickly revive the Italian manufacturer since the project of a new Giulietta is on track with the next Peugeot 308 unveiled in March 2021 as the technical basis. Finally, this turnaround appears to be of implacable logic. Alfa Romeo is present in the United States and not in China, and the reverse for Peugeot."

This is exactly where Alfa needs to go in the US. Go after the Golf/GTI. Alfa is remembered fondly in the US, but not as expensive high powered vehicles. Alfa needs to start at $25K, not $40K.

 

[David S]

Rebranding Peugeots into Chryslers is not necessary....just use PSA platforms and build Chryslers in the US. Opel has its own styling separate from Peugeot. VAG manages to give VW, Audi, Skoda, etc all separate styling while utilizing the same platforms.

Rebadging Chrysler gets desperately need product into showrooms 2-3 years sooner than reskinning it. This would really only work with 408, 508, DS9, 3008, 4008, 5008. The others are not well proportioned for the US.

2017-2019 to turn 208 into Opel Corsa. The difference here is there are no Peugeot and DS models for sale in the US, so they can keep the sheet metal and change the nose and tail for a few years.