Inside the Ram Rebel TRX offroad concept truck was an unsung, unstated change — a new logo on the steering wheel. It’s still a Ram, but it’s sharper, a little more stylized, and more forceful in its look.

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RedRiderBob also spotted it, in harsh relief, in an image of a prototype next-generation Ram grille.

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Dodge and now Ram have changed the logo numerous times since it was launched around 1929 , with 1940s and 1990s versions being heavily stylized.  The new design throws the symbol into harsh relief, emphasizing the outline with sharp bevels.

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Above, an adaptation of the original 1929 sculpture as a hood ornament. Below, a modern Ram badge.

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Allpar has traced the lineage of Dodge and Ram logos  and hood ornaments.