Ram has unveiled a new luxury trim aimed at the largest truck-buying region in the world: the Ram 1500 Laramie Southwest Edition.

Sold exclusively in Texas and neighboring states, the Southwest Edition puts together together popular appearance and luxury features.

three Ram Southwest Edition pickups

The goodies start with the huge 12-inch Uconnect 4C infotainment system, sitting under a dual-pane panoramic sunroof; electronic trailer brake control helps when you’re carting horses around. The package has numerous safety features, including automatic high beams, blind-spot monitoring, and cross-path detection. It also has, for convenience, front and rear parking distance warnings (with auto-stop), a remote tailgate-release, and rain-sensitive windshield wipers. Buyers have a choice of either a bench or buckets seats; the bucket seats include a heavy-duty Mopar locking console.

The upscale interior is echoed outside, with body-colored bumpers, mirrors, and grille. Subtle chrome highlights, including tow hooks, grille inserts, body side moldings, and polished 20-inch wheels add to the look. The power side steps fold out of the way when the truck is parked or under way.

The 2020 Ram 1500 Laramie Southwest Edition is available with all powertrain options, in Quad and Crew Cab body configurations and short (Crew only) or long bed lengths.

Mike Koval, interim head of Ram, wrote, “For nearly 20 years, Ram has recognized that Texas and America’s Southwest are the center of the truck universe. Ram was the first manufacturer to offer a Texas-exclusive model, and the Lone Star edition remains our most popular truck in Texas. Our new Ram Laramie Southwest Edition adds the segment’s best combination of performance, capability, luxury and technology.”

The Ram 1500 Laramie Southwest Edition’s Manufacturer’s Suggested Retail Price (MSRP) starts at $45,380, plus $1,695 destination. The truck will go on sale in the second quarter.