[Longtimejeep]

http://www.autonews.com/article/20130507/BLOG06/130509904?template=mobile

 

[Mike V.]

:lol: that's hilarious!

 

[MoparNorm]

:lol: that's hilarious!

Except it was a $600,000 prototype...oops!

 

[saltydog]

My goodness...it's funny, but it's not at the same time.

 

[Mike V.]

Except it was a $600,000 prototype...oops!

I realize that...

Mike

 

[AlfaCuda]

This could be a great free advertising opportunity if the PR team know their stuff!

 

[MoparJoe]

How to NOT wash you Ram ....

 

[UN4GTBL]

This could be a great free advertising opportunity if the PR team know their stuff!

For the tow truck driver?

 

[MoparNorm]

This could be a great free advertising opportunity if the PR team know their stuff!

Only if you discount the fact that the special 4x4 package truck, came to be it that situation because it was stuck....
The photos don't show any great obstacle, only driver error.
Someone is likely to be job hunting soon.

 

[patfromigh]

Someone is likely to be job hunting soon.

Not this time. Marchionne himself was behind the wheel. He's got to stop the micro-managing, but everyone is afraid to tell him.

 

[MoparNorm]

Not this time. Marchionne himself was behind the wheel. He's got to stop the micro-managing, but everyone is afraid to tell him.

:lol:

 

[fenderbass]

I'm sure there is a really funny story behind the circumstances that led to this event.

Someone in an office somewhere...

"You let the intern do what!?!"

 

[aldo90731]

Not this time. Marchionne himself was behind the wheel. He's got to stop the micro-managing, but everyone is afraid to tell him.

Well, there you have it. This proves Norm was correct: Marchionne knows nothing about offroading :rimshot:

 

[AlfaCuda]

Only if you discount the fact that the special 4x4 package truck, came to be it that situation because it was stuck....
The photos don't show any great obstacle, only driver error.
Someone is likely to be job hunting soon.

True true but some creative people know how to turn a disaster into an opportunity. It's hit the headlines in a somewhat strange way but there must be a million ways to make it lighter and actually work positively for the truck.

 

[Longtimejeep]

True true but some creative people know how to turn a disaster into an opportunity. It's hit the headlines in a somewhat strange way but there must be a million ways to make it lighter and actually work positively for the truck.

When life gives you lemons....

 

[larryv]

The best 2 comments yet left on the blog I wrote: "Get off the damn truck Sergio. Everybody has seen you" and\

"So God made a swimmer."

I stand in awe.... :1st:

 

[UN4GTBL]

:lol: :lol:

 

[Longtimejeep]

The best 2 comments yet left on the blog I wrote: "Get off the damn truck Sergio. Everybody has seen you" and\

"So God made a swimmer."

I stand in awe.... :1st:

By the way Larry, as always I enjoyed your article.

 

[MoparNorm]

True true but some creative people know how to turn a disaster into an opportunity. It's hit the headlines in a somewhat strange way but there must be a million ways to make it lighter and actually work positively for the truck.

I'm not sure it was a creative person, it was more like an enterprising fellow with a camera.
I believe it was the local press, not Chrysler Marketing who started the story. However you're likely correct that the story has more traction than an advertisement.