In fairness, the current Ridgeline is an actual truck and looks like one. The previous (first) gen looked more like a lifestyle crossover though.
....yes, and Ridgeline sales have increased as a result.
Make no mistake. Ridgeline is not a compact truck. It is midsize.
I think there is an aspirational aspect, similar to Jeep buyers that Ford tapped into.
People really only need a lifestyle truck in this segment, but by designing the Maverick to have real pickup credentials, it fulfills an aspirational need from people to have that capability.
It is the same with Jeep buyers who do not need off-road capability, but buy them for that potential need.