The beauty for RAM is that it doesn't have to settle on which end of the market to approach, they can continue the 1500's formula. Being able to share parts with the other brands certainly helps in lowering costs.
RAM RAMPAGE
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The reason Maverick sells so well is the low price of the base HEV. They need that for volume to keep it alive.The smartest would be to build this on STLA Medium and offer it with PHEV or BEV only. Beat Ford to a BEV compact pickup and you will own the city delivery market.
But I am not convinced we have smart enough people in Auburn Hills to see that Ram needs a full lineup of trucks if it wants to be the truck-only brand.
Correct, but lifestyle trucks/cars originally had the feel of a car that had a bed. Not an suv trying to be a truck, not a truck trying to be a car. Last time I rode in an El Camino if I closed my eyes you could have told me I was in a Chevelle..The reason the Maverick is selling so much better than the Santa Cruz is because it looks like a truck, rather than like a crossover SUV with a bed.
In fairness, the current Ridgeline is an actual truck and looks like one. The previous (first) gen looked more like a lifestyle crossover though.
I think the reason the Maverick is selling well is because it's impressive on paper and can be bought for a lot less than the Santa Cruz which doesn't impress with performance, price nor looks. Maverick at least checks two of those boxes for the price.
Its impressive in real life.Correct, but lifestyle trucks/cars originally had the feel of a car that had a bed. Not an suv trying to be a truck, not a truck trying to be a car. Last time I rode in an El Camino if I closed my eyes you could have told me I was in a Chevelle..
I think the reason the Maverick is selling well is because it's impressive on paper and can be bought for a lot less than the Santa Cruz which doesn't impress with performance, price nor looks. Maverick at least checks two of those boxes for the price.
Our local Toyota dealer lot has been so empty for so long I was starting to wonder about it. But in the last couple of months I have looked at their online inventory from time to time and the in-transit vehicles (mostly Tacomas and Rav4s) disappear from the site and new ones are added all the time so I'm guessing that means almost everything is sold by the time it hits the lot.The biggest Toyota dealer in our area advertises all over town, "NO DEALER MARKUPS". That is a big deal in our area. One reason we drove a Corolla Cross.
If they did a new Dakota correctly they would sell them like hotcakes. But alas, this new ownership is letting the existing brands die. Brands that were leading sales in all segments 24 months ago are now dying like flowers in a drought and they don't seem to have ANY clue what to do about it. So the odds of a NEW truck coming from them that makes sense are somewhere between slim and zero. Not going to happen.
I've been a "Chrysler" guy for 20 years now. Multiple Rams, Jeeps, Dodges of all years and models have been in my driveway. For quite a while it's the only brand I'd shop and I strongly suggested the wife do the same, which she basically has. But starting now that's over. Stellantis is ruining it all. Time to jump ship in my opinion.
Scary thing is even Toyota is sucking. I saw a new Tundra TRD Offroad yesterday in person. It looked so small. Like, the way they designed it, visually it looks tiny. Sits really low to the ground also, even in that offroad trim. And apparently the new Tacoma is going to be a miniature version of it. Yuck.
Back to either Ford or GM. Going to feel like the 1980s again. Two real choices.
I've been a "Chrysler" guy for 20 years now. Multiple Rams, Jeeps, Dodges of all years and models have been in my driveway. For quite a while it's the only brand I'd shop and I strongly suggested the wife do the same, which she basically has. But starting now that's over. Stellantis is ruining it all. Time to jump ship in my opinion.
Scary thing is even Toyota is sucking. I saw a new Tundra TRD Offroad yesterday in person. It looked so small. Like, the way they designed it, visually it looks tiny. Sits really low to the ground also, even in that offroad trim. And apparently the new Tacoma is going to be a miniature version of it. Yuck.
Back to either Ford or GM. Going to feel like the 1980s again. Two real choices.
I mean, seriously. Ram down 18%? Only the Nissan Titan sells worse? The lowest Challenger sales since 2009? Jeep's halo Wrangler having its lunch stolen by the Bronco and they don't even put up a fight over it? I mean WTH is going on here? Stellantis executives were handed a world map where the United States was chopped off?
No one knows what Stellantis is holding out for. It seems like they are in reserve mode while everyone else jumps into being innovative with new products, trying out segments to see where market share is. Instead of responding in the US it seems, they would rather offer them to developing markets but give us their most expensive products first.
Personally, I'm not sold on PHEVs at all, but I could live with an HEV. Their future is riding in the STLA architectures, so I think that maybe slowing down the push for new products to hit the market.
Personally, I'm not sold on PHEVs at all, but I could live with an HEV. Their future is riding in the STLA architectures, so I think that maybe slowing down the push for new products to hit the market.
Stellantis inherited an FCA USA where invest in new products was almost nothing. It’s not the last 2 years, it’s the last 5 or more years.I mean WTH is going on here? Stellantis executives were handed a world map where the United States was chopped off?
Stellantis is hopefully rebuilding to overcome years of neglect in the US market. Hopefully. The fact there is nothing coming right away was because nothing was under development under FCA.No one knows what Stellantis is holding out for. It seems like they are in reserve mode while everyone else jumps into being innovative with new products, trying out segments to see where market share is. Instead of responding in the US it seems, they would rather offer them to developing markets but give us their most expensive products first.
@WXman, what's going on is likely a combination of pricing, stagnation, and uncertainty.
Generally for pricing, CDJR vehicles seem to make massive jumps in price for equipment that tends to be included by other manufacturers, or is relatively cheap. This is definitely a holdover from the FCA days. Not to mention for CDJR, they seem to hold-out until the bitter end with incentives or better pricing, as compared to others.
Stagnation and uncertainty because
Jeep - they just seem to want to move themselves outside of their typical demographic and attract more affluent buyers. Wagoneer as a prime example of a vehicle that has a lot of good qualities, but it just does not really justify the price gap compared to other full-size SUVs. Grand Wagoneer pricing is in the stratosphere, so it should not be expected to be a sales leader.
Wrangler - Pricing and Bronco aren't helping. However, I think the 2024 update will be a huge boon. I anticipate the 4XE in the Sport will drive 4XE sales to be the majority for the 24 MY.
Ram - Stagnation and price. It is now the oldest powertrain of the big 3. And until this month, you were seemingly hard pressed to find any lease deals under $400/mo.
Dodge - Stagnation again, and uncertainty. Price might be a factor too, but they only have 4 vehicles to sell, 1 of which is barely out even though dealer lots should be crawling with them. Media inaccurately reporting that Challenger and Charger are gone isn't helping either.
Chrysler - Kinda hard to sell just 1 minivan and 1 car that has been overlooked for years.
Generally for pricing, CDJR vehicles seem to make massive jumps in price for equipment that tends to be included by other manufacturers, or is relatively cheap. This is definitely a holdover from the FCA days. Not to mention for CDJR, they seem to hold-out until the bitter end with incentives or better pricing, as compared to others.
Stagnation and uncertainty because
Jeep - they just seem to want to move themselves outside of their typical demographic and attract more affluent buyers. Wagoneer as a prime example of a vehicle that has a lot of good qualities, but it just does not really justify the price gap compared to other full-size SUVs. Grand Wagoneer pricing is in the stratosphere, so it should not be expected to be a sales leader.
Wrangler - Pricing and Bronco aren't helping. However, I think the 2024 update will be a huge boon. I anticipate the 4XE in the Sport will drive 4XE sales to be the majority for the 24 MY.
Ram - Stagnation and price. It is now the oldest powertrain of the big 3. And until this month, you were seemingly hard pressed to find any lease deals under $400/mo.
Dodge - Stagnation again, and uncertainty. Price might be a factor too, but they only have 4 vehicles to sell, 1 of which is barely out even though dealer lots should be crawling with them. Media inaccurately reporting that Challenger and Charger are gone isn't helping either.
Chrysler - Kinda hard to sell just 1 minivan and 1 car that has been overlooked for years.
Giorgio... It's very obvious where you can find its roots.2 years is not just not enough time if you're starting from scratch. 4-5 years is plenty for vehicle development. I think you'll have 3+ vehicles on STLA Large or Frame by the end of 2025 easily.
Perhaps, but the battery implementation alone in the Maseratis vs. STLA Large shows there has been a very high degree of transformation since that starting point.Giorgio... It's very obvious where you can find its roots.
If it took 10 years for Giorgio to show it's "roots" elsewhere that's pretty disappointing given all the promises made about it.
Can't wait to see the full reveal!! So unfortunate we won't get it in the US market.
It really is too bad. This is a segment with staying power right now. Especially with the Tacco having it's pubescent growth spurt with the new reveal (I swear it's bigger than some old F150s).
81 - 95 of 95 Posts
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