FCA announced this morning that for the third year in a row, the Roadkill Nights automotive festival will be held at the M1 Concourse in Metro Detroit on August 11 th and as has been the case every year, Dodge is the title sponsor of the event. As has been the case in each of the past four years, Roadkill Nights will include a drag racing program, a show-and-shine area, food trucks, Dodge-branded displays, Dodge thrill rides, live music and more.

“Last year, more than 40,000 enthusiasts celebrated performance car culture at ‘Roadkill Nights Powered by Dodge’ in an epic kick off to a week of cruising events,” said Steve Beahm, Head of Passenger Car Brands – Dodge//SRT, Chrysler, and FIAT, FCA - North America. “With drag racing, thrill rides and music, Roadkill Nights gets people on to a track run by professionals, so they can really show how their hot rods perform in a more controlled environment.”

With Roadkill being held on August 11 th , it will once again kick off the week-long lead-up to the 2018 Woodward Dream Cruise on August 18 th .

Roadkill Detroit #4

While this is the third year for the incredible automotive festival in Pontiac at the M1 Concourse, this is actually the fourth year of the event. The first Roadkill Detroit event was held in the parking lot of the now-demolished Pontiac Silverdome back in 2015, but since 2016, the event has been held on and around the grounds of the M1 Concourse. Most significantly, this location allows the event to host legal street racing on Detroit’s Woodward Avenue while having plenty of space for the rest of the festivities throughout the grounds of the road course facility.

The street racing program has been the main attraction of the Roadkill events since they began a few years back, but this is far more than just a drag racing event. Each year, there is a massive show-n-shine area with vehicles of all sorts, but there are always far more Dodge and FCA products than other brands.

Roadkill Nights Powered by Dodge is produced by Roadkill, a Motor Trend Group brand, and sponsored by Dodge.

Dodge Displays

With Dodge being the title sponsor, we can expect plenty of Dodge-themed displays. In past year, there has been a huge spread of the newest and hottest models for spectators to check out in person, but more importantly, there is also the Dodge thrill ride area. In past years, attendees have waited in lines for hours to ride shotgun in a Hellcat car as a trained driver slides the monster muscle car around the road course. This year, there will be two thrill ride areas, so there should be less of a wait.

Dodge generally has a stage with live music as well, with people giving out Dodge-branded items like shirts, bandanas and other freebies.


Each year, the Roadkill Nights by Dodge event in Metro Detroit features a lineup of celebrities and this year will be no different. Of course, Roadkill show hosts David Freiburger and Mike Finnegan will be on hand, as will a list of other automotive celebs including Chris Jacobs, Richard Rawlings, Steve Magnante, Cristy Lee, Bill Goldberg, Leah Pritchett and Matt Hagan.

“Roadkill Nights not only brings ‘Roadkill’ to life, but also allows our fans to appreciate firsthand the thrill of top-speed drag racing,” Freiburger said. “Going four years strong, the event has something for everyone. Whether you’re a drag racer, car enthusiast or looking for a fun day to spend with family, Roadkill Nights promises a dynamic experience.”

Admission Information

Spectator admission for the 2018 Roadkill Nights by Dodge is $10 per person, but Pontiac residents with proper ID can get in for $5 at the gate. Kids 12 and under are free. If you want a reserved spot in the grandstands along the drag strip, that ticket will cost you $30 and if you are a huge fan of Roadkill and you want a special Roadkill fan package, that ticket will cost you $45. There is also a VIP package that gets you entry for two people, grandstand seating for two people, one thrill ride reserved time, VIP parking and a Roadkill goodie bag for $150 while the Ultimate Package gives you all of the VIP items with two thrill ride spots and a personal meet and greet with David Freiburger and Mike Finnegan. That package costs $225.

If you want to enter your vehicle into the show-n-shine portion of the event, that will cost you $50 and along with your parking spot inside of the event, it also admits the driver. However, if you have a Dodge product and act quickly, the first 150 Dodge vehicles to sign up get free show-n-shine entry.

Finally, if you wish to participate in the racing program, that will cost you $100, but you can’t just sign up. As was the case last year, everyone who wants to race will have to apply with information on themselves, their vehicles and their racing experience. Since space in the racing program is limited, the organizers hand-pick those vehicles that get to participate, which is a good idea after some of the trash people showed up to race at the first Roadkill Detroit event. This system means that some people will miss out, but it also helps to ensure the best quality for the racing program.

This year, there will be two drag racing classes - big tire and small tire - with the following payouts for each class.
  • Winner – $5,000
  • Runner Up – $1,500
  • Semi Finalists – $750 (2 payouts)
  • Quarter Finalists – $500 (4 payouts)
  • Fastest Dodge-powered vehicle – $5,000

If you want to race, you will need to apply as soon as possible. You can do that via this link , with information on all of the admission packages for spectators, show vehicles and race vehicles.