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Love the interior! Happy it doesn't have a screen stuck in the middle of the windshield....

Wil
 

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Jeeps were always...for the most part...utilitarian in their design and styling. More recently they’re headed upscale, but I don’t mind a more subdued look. Others obviously may feel differently about that. At the end of the day, we haven’t yet seen the actual vehicle anyway, just renders and camo-covered mules/pre production vehicles. If these are an indication of how the final product will look, I’d be content with that. It doesn’t stray too far from the current look, and the current model is still selling really well...don’t want to potentially turn off buyers by changing up the styling too much if there isn’t a need for it to spark interest.

Is the 3-row still to be revealed first? That’s the one I’m most eager to see.
People wouldn't realize but The Range Rover wasn't considered a Upscale model until around 1992. before that, they were only desirable because they were Foreign, British and since they were British they were easily associated with Jaguar back when Jaguar was deep in its British roots. Now its time for the Grand Cherokee to follow.
 

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There’s more to being upscale than a fancy interior. For a work vehicle, Range Rover was super-comfortable, and that was enough luxury for people whose alternative means of getting across their estates had been the Land Rover or tractors. The original Range Rover was bought by very wealthy “old money” landowners in the UK and elsewhere (and those who wanted to be in that class): people who wanted something that could offer a more comfortable way of getting to a shooting party than the Land Rover or a tractor, and who had money to run a V8 petrol engine in a 2-tonne vehicle. The Queen of England owned and drove a Range Rover on her time away from official duties to indulge in her hobby of horse-breeding, and that’s exactly the brand image that Range Rover gained: old-money, horses and country-sports.

The original interior was to have been carpet, walnut and leather, but production delays prevented it arriving. Rover spun this delay as a way of offering buyers an easily-cleaned vehicle that was suitable for life on a large farm. As it turned out, they were right, and owners really valued the spartan interior - so much that plans for the luxury trim were shelved until the mid-1980s, when the car had started to attract a more urban, new-money and image-conscious buyer who wanted to give the impression of being a country squire.

Here's the first page of the Range Rover launch press-pack. You can see that this is a car that was very much aimed at the top income bracket.
https://www.driving.co.uk/s3/st-driving-prod/uploads/2020/09/1970-Range-Rover-Press-Kit-image.png
 

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I have to respectfully disagree on the timeframe. Range Rover was considered upscale at least in the early to mid 80s. One of James Bond's ladies was driving one to a snooty horse show pulling a horse trailer. And before that a show called the New Avengers featured Range Rovers in the late 70s
 

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l drove the Range Rover in 1971 me think, just after its launch.
l had a Jeep Grand Wagoneer as a company car at the time. The RR was a revelation when it came to handling and comfort when driven on bad roads.
And it was an instant hit.
 

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Either my powers of observation really stink...OR...this new G. Cherokee really doesn't look much different from the old one.
It’s like when JL was revealed, and a lot of people were saying it looked just like a JK...and all the Jeep guys looked exasperated, “But...but...it’s NOT just like a JK...just LOOK at it....the grill is different....and....the tail lights....and....just LOOK!!!” :p:D
 

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It’s like when JL was revealed, and a lot of people were saying it looked just like a JK...and all the Jeep guys looked exasperated, “But...but...it’s NOT just like a JK...just LOOK at it....the grill is different....and....the tail lights....and....just LOOK!!!” :p:D
And the JL didn't steer like a JK either.
 
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It really doesn't look "just like WK2". The whole front-end is new, including the profile of the grille, which now has a definite overbite, reminiscent of the old Wagoneer. Sides are less slab-like, the daylight opening is larger in the side profile, the cab is further back, and the rear is less squared off at the bottom.

It looks different. Not so different that it doesn't look like "the new Grand Cherokee", but it's a new design.
 

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It really doesn't look "just like WK2". The whole front-end is new, including the profile of the grille, which now has a definite overbite, reminiscent of the old Wagoneer. Sides are less slab-like, the daylight opening is larger in the side profile, the cab is further back, and the rear is less squared off at the bottom.

It looks different. Not so different that it doesn't look like "the new Grand Cherokee", but it's a new design.
There are always going to be people who look at it and say it looks just like the previous one, whether it be true or not. It’s kind of a classic look for Grand Cherokee at this point over the past few refreshes and new models perhaps going back to the Daimler days (and earlier?). Basic shape and all that. Obviously there are differences, some more so than others over the years. The same is true for Wrangler, you have people saying they’ve looked the same for the past 50 years. They really haven’t, but if that’s all people WANT to see then that’s all they WILL see. I think that was the point I was trying to make above, which perhaps wasn’t clear to some.

To me, they’re keeping the “classic” overall look, and updating as they see fit.
 

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The 2011 through 2021 Grand Cherokee is a very handsome vehicle; anyone was going to have a tough time improving upon it. The best we could hope was for FCA not to screw it up. From what I can tell, they achieved that on the outside; the inside looks much improved.

I see Ralph is trying to integrate the forward slanted grille from the SJ; kudos for that. He did the same on Grand Wagoneer. The only reservation I have is that at a time when every automaker is using increasingly larger grilles as a way to differentiate, Jeep is going in the opposite direction.

upload_2020-10-12_16-24-38.jpeg
 

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Affluent buyers equate a large, bold grille with power and prestige.



It's been like this since the beginning




It is no coincidence that JL's grille grew much larger...along with the price.
 
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