[Quambi]

http://www.autonews.com/article/20130225/BLOG06/130229934/why-this-jeep-should-sell-whether-you-call-it-cherokee-or-not#axzz2M2qDwXDp

 

[MoparNorm]

Great article Larry!

Mods, should this be combined into an existing thread, or given to the New Feed?

 

[tryphon]

http://www.autonews.com/article/20130225/BLOG06/130229934/why-this-jeep-should-sell-whether-you-call-it-cherokee-or-not#axzz2M2qDwXDp

Interesting comments: 90% positive in spite of an article that is not pro-Cherokee.

 

[valiant67]

[sarc]
Yes, as soon as they rename Charger to some more appropriate name for a 4 door, rename the Ram trucks as Dodge, rename Dart since it's not true to the old Darts and on and on. Once everything else has an appropriate new name then we can worry about Cherokee.
[/sarc]

 

[GasAxe]

If reports are true, Renegade was the intended name. Fitting for a vehicle that is styled like no other Jeep.

 

[Muther]

[sarc]
Yes, as soon as they rename Charger to some more appropriate name for a 4 door, rename the Ram trucks as Dodge, rename Dart since it's not true to the old Darts and on and on. Once everything else has an appropriate new name then we can worry about Cherokee.
[/sarc]

CHARGER: I always thought they were referencing its new demographic with the name. The old CHarger was for people who were "Chargers". Since the meaning of the word CHARGER has changed from what it was, to meaning "a person who has a bunch of charge cards", I think the name Charger, is entirely appropriate. The Dart was Dodges compact, two and four door econo(ish) bread and butter box. That sums up the Dart new Dart pretty well.

Ram has been associated with Dodge trucks from the beginning, or darn near. I think sticking with Liberty was a good idea, and save the name Cherokee for a steel top Wrangler.

 

[Stratuscaster]

As there's a poll attached it needs to stand on it's own...but I agree that it's a great article. Feel free to post the link in the other thread(s).

 

[MoparNorm]

As there's a poll attached it needs to stand on it's own...but I agree that it's a great article. Feel free to post the link in the other thread(s).

I agree. The Poll was added after my post.

 

[MoparNorm]

Great article Larry!
Mods, should this be combined into an existing thread, or given to the New Feed?

EDIT: I see a Poll has now been added, justifying this as a separate thread.

 

[TJvsTK]

Wonder what Cherokee's trim levels will be called? Maybe "Renegade" could be the "Blacktop" model.

 

[Erik Latranyi]

Wonder what Cherokee's trim levels will be called? Maybe "Renegade" could be the "Blacktop" model.

Covered in the primary Jeep Cherokee thread.

 

[Quambi]

I agree. The Poll was added after my post.

Sorry about that. I was having trouble including the poll in my post.


I agree with Larry's article. The 2014 Cherokee might turn out to be a successful vehicle. The biggest problem, IMO, is that the name doesn't fit. This vehicle may go down in history as a one-off in the Cherokee lineage. Similar to the 1981 Dodge Challenger.

Pressure should be put on Chrysler to use a name other than Cherokee for this vehicle in the same way that Ford was pressured to change what was to be "Mustang IV" to "Probe".

 

[LXbuilder]

[sarc]
Yes, as soon as they rename Charger to some more appropriate name for a 4 door, rename the Ram trucks as Dodge, rename Dart since it's not true to the old Darts and on and on. Once everything else has an appropriate new name then we can worry about Cherokee.
[/sarc]

I think Dart is a great name, the current one is very much in the same spirit as the original early 60's versions. Charger I hated, but learned to love as there is little market for too many two doors, but the RAM deal ...that will be know as a Dodge long after I'm pushing up daisies.

 

[MoparNorm]

Sorry about that. I was having trouble including the poll in my post.

Oh no, no issues at all, now that I understand the reason for a new thread. I had actually thought about starting a poll myself, glad you did!
You have to understand that my posts have a bit of a delay in being posted. It's all good.

 

[suzq044]

Checked both "Renegade" and "Cherokee"; because honestly, the name should not make or break a vehicle; the vehicle itself should 'do the work'.

 

[MoparNorm]

Checked both "Renegade" and "Cherokee"; because honestly, the name should not make or break a vehicle; the vehicle itself should 'do the work'.

Now think about that for a moment.
Just for the sake of discussion, would you feel the same way if they re-named the Panda, Viper?

 

[duster92]

Checked both "Renegade" and "Cherokee"; because honestly, the name should not make or break a vehicle; the vehicle itself should 'do the work'.

Yes, as Shelby once said, "The car makes the name. The name don't make the car." However, on the flip side, marketing and visibility is such an issue today that having the right name attached to a capable car can make all the difference. Renegade would have worked..at least for the US. Who knows what issues are out there trademarkwise for Renegade.

 

[Stratuscaster]

I disagree that the KL should be called "Renegade." I would sooner see the metal-roofed Wrangler that no one wants named "Renegade."

 

[valiant67]

In case no one remembers the convention, the yellow highlight in my first post was to indicate sarcasm.
I don't want to rename anything. The names are what they are.

 

[Nimbus9]

Great article, Larry.

It should be called "Something Else".

That new Jeep, that's SOMETHING ELSE! :scared: