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By Daniel Strohl on Jun 18th, 2022 at 8:00 am


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In This Article
Category: Classics
Make: Plymouth
1. The direct, cartoonish, and boisterous ad campaign that Plymouth implemented for its performance cars in the late Sixties was the work of two largely unheralded men, Jim Ramsey and Joe Schulte. The duo will take the spotlight this summer at the Carlisle Chrysler Nationals, as Mopar Connection reported this week.

Schulte and Ramsey worked for the ad agency Young and Rubicam (Y&R). With the new ’67 Barracuda rolling off the assembly lines in the fall of ‘66, Y&R, in competition with several other agencies, earned Plymouth’s business when recently hired Ramsey came up with the tagline “Plymouth Is Out to Win You Over.” Not only was Ramsey a copywriter for the Barracuda marketing, but he also worked on the GTX campaign and material for Supercar Clinics of the Super Stock and later Pro Stock team of Ronnie Sox and Buddy Martin (Sox and Martin).
In 1968, Ramsey worked closely with the Chrysler product planners to generate excitement with performance-oriented consumers, dealership employees, and the media. The Chrysler management, pleased with Ramsey’s work on the ’67 Plymouth advertising, entrusted him to develop an advertising and marketing campaign for the Plymouth Road Runner to reach the target car-buying market. The sales success of the Road Runner led it to be named the Motor Trend Car of the Year. As a result, Ramsey and Schulte ramped up additional advertising for the Road Runner to celebrate its success. However, the new advertising to honor the Road Runner did not use photos; instead, it consisted of colorful illustrations. The bright artwork caught the attention of all readers. Ramsey continued his work as a Y&R copywriter on the Plymouth project until ’71.
 
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