In 1968, Ramsey worked closely with the Chrysler product planners to generate excitement with performance-oriented consumers, dealership employees, and the media. The Chrysler management, pleased with Ramsey’s work on the ’67 Plymouth advertising, entrusted him to develop an advertising and marketing campaign for the Plymouth Road Runner to reach the target car-buying market. The sales success of the Road Runner led it to be named the Motor Trend Car of the Year. As a result, Ramsey and Schulte ramped up additional advertising for the Road Runner to celebrate its success. However, the new advertising to honor the Road Runner did not use photos; instead, it consisted of colorful illustrations. The bright artwork caught the attention of all readers. Ramsey continued his work as a Y&R copywriter on the Plymouth project until ’71.