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Strong initial Ram Hemi sales

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944 views 33 replies 12 participants last post by  LouJC  
#1 ·
#2 ·
... yes, the new hotness always flies off the shelves. The company's going to try quite hard to justify their decisions.
 
#6 ·
This isn't a dealer "deal". My salesman called me last night.
STLA Financing is offering 0%-2.9% on a bunch of vehicles. He was trying to get me to buy a Durango HC Brass Monkey they have in stock, which has 0% available.
I passed...:cool:

The Hemi might be hot, but 0% will influence a LOT of people to buy.
Funny, when they did this for the Charger Daytona/Wagoneer S everyone laughed at what STLA had to do to move those models.
 
#15 ·
People can scoff, but the most successful retailer of full size pickup trucks in the world, FoMoCo offers a choice to their buyers and just mabye, that's part of their success....only time will tell if the re-issue of the Hemi will truly boost sales.
 
#18 · (Edited)
They offer:
2.7 twin turbo
3.5 twin turbo
3.5 twin turbo hybrid
5.0 V8 normally aspirated
5.2 V8 supercharged

Engine type2.7L EcoBoost® V65.0L Ti-VCT V83.5L EcoBoost
V6
3.5L PowerBoost® Full Hybrid V6High-Output 3.5L EcoBoost
V6
High-Output Supercharged 5.2L V8
Engine Control SystemElectronicElectronicElectronicElectronicElectronicElectronic
Horsepower (hp@rpm)325 @ 5,000400 @ 6,000400 @ 6,000430 @ 6,000*450 @ 5,250720 @ 6,650
Torque (lb.-ft. @RPM)400 @ 3,000410 @ 4,250500 @ 3,100570 @ 3,000*510 @ 3,000640 @ 4,250
Total System Horsepower (hp@rpm)---430 @ 6,000*--
Total System Torque (lb.-ft. @RPM)---570 @ 3,000*

so you see the leader offers a lot of choice.... but they don't neglect their traditional more conservative customers who have been buying V8s for 50+ years either. That's what the Euro-managers need to understand about the US market. Argue if you like but that's how it is.
Their mistake was taking away what most customers liked, and giving them an unproven engine with no other choice! Truck people don't like that, but I can see how, Europeans, just don't get that. I bet now in Germany people are not happy that they can't get a manual transmission on a Golf GTI, it's the same kind of thing. For us, the shame is that the Euro managers just don't get it. Hello guys, Americans also expect the dealer to have parts to fix their $50,000+ vehicle too. I believe FoMoCo's better with that too....
 
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#19 ·
Yes, but I think you know where I was going with this. Also, when you sell more than twice as many vehicles, you can afford more variety.
Also, three of those engines are the same engine in different tunes...
 
#20 ·
Yes, but I think you know where I was going with this. Also, when you sell more than twice as many vehicles, you can afford more variety.
Also, three of those engines are the same engine in different tunes...
You just made his point.
Let the consumer decide if they want turbo 6 or na V8. If that increases sales, great.
 
#21 ·
And, I don't think Ford would be spending the cash for all this choice unless they felt that it increased sales.
I'll go back to my point. Euro Managers, do not understand US truck buyer culture. They can scoff, shake their heads but if you want to sell trucks in the USA, then you learn what some customers want. And it's not always the most efficient, high tech engines.
Could Ford also offer an inline six, as Mopar does now? Of course they could, they used to, one of the best ever built, the legendary 300 cu in (4.9 liter) straight six. Why not? V6 tech is more adaptable to other platforms, and short enough to fit in smaller vehicles like the Bronco or Ranger. The ancient Chevy V6 in our boat is shorter than an inline 4 cyl, but as wide as a V8.
I do think there is a market and application for inline 6s in light to medium duty trucks, but not the way Mopar has designed it. Too complex, delicate materials, etc. Just my opinion but it is no doubt shared by many truck buyers who know a thing or two about engines.....
 
#23 ·
And, I don't think Ford would be spending the cash for all this choice unless they felt that it increased sales.
I'll go back to my point. Euro Managers, do not understand US truck buyer culture. They can scoff, shake their heads but if you want to sell trucks in the USA, then you learn what some customers want. And it's not always the most efficient, high tech engines.
Could Ford also offer an inline six, as Mopar does now? Of course they could, they used to, one of the best ever built, the legendary 300 cu in (4.9 liter) straight six. Why not? V6 tech is more adaptable to other platforms, and short enough to fit in smaller vehicles like the Bronco or Ranger. The ancient Chevy V6 in our boat is shorter than an inline 4 cyl, but as wide as a V8.
I do think there is a market and application for inline 6s in light to medium duty trucks, but not the way Mopar has designed it. Too complex, delicate materials, etc. Just my opinion but it is no doubt shared by many truck buyers who know a thing or two about engines.....
People on here don't understand truck buyers either. If they did, they wouldn't bad mouth the Hemi coming back. Had Stellantis understood their truck buyers, they would've left the Hurricane distinguish itself before dumping the Hemi and at least a third of their customers. Lee tried the same thing until he was forced to update his V8 engines.
 
#24 ·
Nobody's arguing v6 over i6. Where'd you come up with that? The argument is more powertrain choice means more potential for sales. We are talking about truck options.
 
#26 ·
No, we're not.

When "freedom of choice" only means V8, that's not what we're talking about.

Yes, the intelligent thing would have been to make the Hurricane the new low-optional engine and keep the Hemi medium-optional with HO Hurricane high-optional.

Nobody's arguing for only V6 in trucks.
 
#25 ·
Right, well about choices: Vehicles that tip the scales at close to 5,000 lbs benefit from the extra 130 ft lbs of torque that the 5.7 had vs the 3.6 in the Durango. If you have no V8 choice well then do what Ford did with Ecoboost!
And, we have seen that certainly the 3.6 is also afflicted by valve train issues just as the Hemi was, at least the post 2009 versions….so not offering the 3.6 in the Durango it’s not like it was all that more reliable/long lived. As long as the price doesn’t go up too much buyers won’t be put off. No V8 would put off anyone who buys it to tow anything heavier than 3,000 lbs. I know it’s a limited market but that’s why some SUVs are sold, cars can’t tow anything.
Personally my fantasy is to have seen what would have happened if:
The Charger was released in both electric and gas versions
At the same time the “classic” Challenger was continued (like they did with the Ram) with the 3.6, and Hemi options including Scat Pack & Hellcat.
THEN compare sales!
At that point the market would have spoken.
 
#31 ·
Will the Hurricane actually fit in the Wrangler & Gladiator? Even the 4.0 six was a tight fit length wise in the TJ, XJ, ZJ & WJ. Im
Guessing the Hurricane might actually be shorter than the old 4.0 due to the smaller cylinder displacement. I know Jeep had to modify both the CJ and Cherokee to get it to fit. Not sure if the JL & JT were designed big enough for an in-line six. It would be an interesting option though!
 
#34 ·
Jeep traditionalists would love to see an in-line six in the JL or JT but as I say with more old school engineering not all aluminum. I’d like to see dimensions of the 3.0 six vs the Pentastar & the Hemi V8. I can tell you that the 4.0 is long enough that it’s a tight squeeze up front in the ZJ (not much room between the fan & rad and between the rad & grill). This made adding an aux transmission cooler a bit of a project but I got it done… The rear end of the valve cover is actually under the cowl. This is why changing a crank sensor on these is such a pain, no room on top to get at it so you have to go at it from below with 2 feet of extensions on your ratchet. But yes oil filter, spark plugs & distributor are all easy to get at with the in-line 6….