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Styling, Fins, and Aerodynamics: Virgil Exner's 1957 Report and the Dart Concept Car

Virgil Exner was a noted stylist for Chrysler Corporation who transformed the look of the entire lineup. In this report, he talks about how fins actually served a real purpose, other than increasing sales, and displays a knowledge of aerodynamics which may be surprising in light of what was actually produced. This is a somewhat condensed version. All illustrations were part of the report.


Any vehicle moving at speeds more than 30 miles an hour must contend with problems created by the air through which it is traveling. Two aerodynamic effects are involved which are pertinent to this discussion. One is the resistance of the air to the passage of the vehicle which is known as aerodynamic drag. The other is the effect cross winds have on the stability of the vehicle's movement - its ability to travel straight along an intended path.

... the sensible thing to do is to make this passage as easy as possible. This is logical and desirable when it is considered that the less air a car disturbs, the smoother and quieter will be its movement, adding to passenger comfort. Also, less air resistance means a reduction in required force, which conserves energy, thereby economizing on fuel. In addition, good stability in cross winds eliminates some of the need for steering corrections by the operator. This reduces driver fatigue, thus helping improve conditions for safer motoring.

But what is sensible and logical sometimes becomes less desirable when other human factors and motivations are involved. This condition is partly brought about by tradition - what we are accustomed to-and by unexpected and largely unexplainable changes in public tastes. For example, what was accepted as stylish and the "last word" in automobile performance in 1900 looks quaint and inadequate in 1957; just as today's vastly improved motor cars will be old-fashioned in the year 2000.

... [Early stage coaches] were used to transport a number of people and their baggage over the rough paths which spanned a vast and growing nation. As a result, the stagecoaches were sturdily built with special attention given to passenger comfort and large luggage space. Abundant motive power was also a prime factor in the early horse-drawn vehicles. The long distance to be covered, the difficult terrain, and the necessity of accomplishing the voyage within the shortest possible time required the use of several horses. These teams of horses supplied a reserve of power beyond what was really needed to pull the heavy coaches.

When American cars first appeared on the scene, much of the difficult traveling conditions experienced by stagecoaches still prevailed and adequate motive power was needed. While tremendous improvement of our highway system has been made, the long distances to be traveled still require plenty of sturdy, lasting power. Therefore, over a period of many years, the American motorist has come to expect comparatively large and roomy vehicles as well as more than adequate power to propel them. Specifically, he wants a powerful, four-wheel, six-passenger car with side-by-side seating, front and rear. There is some indication many American motorists now are considering four-passenger cars with the same seating arrangement.

All of this has had a very definite influence on American motor vehicles in so far as chassis design and body styling are concerned. The wide body needed to seat three people abreast obviously creates wind resistance problems. Some other pre-determined factors which add to these problems include the necessity of providing for a front air intake in order to cool the engine, thereby creating wind drag; designing windshields and other glass areas so as to reduce wind resistance, yet providing good visibility; and covering wheel housings for better aerodynamics, therby making it more difficult to cool the brakes. Because of the complex interplay of so many interrelated parts in an automobile, the solution of one problem may create several new ones. Perhaps the importance of automobile aerodynamics may be better appreciated when it is realized that more of the net engine power is required to overcome aerodynamic losses than all other losses combined at speeds over 50 miles an hour. So, unlike the airplane designer who has sleek aerodynamic shapes to work with, the automobile designer is given a bulky package which he tries to streamline while maintaining the over-all shape people presently associate with automobiles.


The motor car of today, pictured beside the gasoline buggy of 1897, reveals an amazing metamorphosis . Aside from the fact that each has four wheels, an engine, and a seat, there is no resemblance between the two. Yet, the latter obviously could not have been possible without the former. Strangely enough, the major evolutionary styling processes between these two vehicles have been few in number.

Manufacturers of the early gasoline carriage gave no thought to the effects of drag and cross winds on a motor car's movement. They were not greatly concerned with the external design or style of the vehicle. They worried only about its ability to get the driver and his passengers from one place to another under its own power. Thus, the carriage body sufficed.

From 1910 to 1930, manufacturers gave serious attention n
ot only to mechanical innovation and improvements, but, also, in an ever increasing degree, to styling. The element of style was beginning to emerge as a potential sales factor. During this era, the classic principles of proportion, decorum and symmetry were regarded as the cardinal virtues of motor car styling. However, little thought was given to streamling the body so as to reduce wind resistance and increase stability.

In the 1930s, automobile styling shifted emphasis from lines to surfaces and highlights. Pseudo-streamlining gradually began to replace symmetry. Sloping windshields and fender "skirts" were seen for the first time, heralding more ambitious and scientific efforts at streamlining. Centers of gravity were lowered, permitting more streamlined shapes and improving appearance as well as safety through better road-holding ability.

Progress was slow in the 1940s and early 50s because streamlining became largely a styling device connected only by chance to function. For the most part, style was dictated by what looked good - in terms of popular conceptions of automobile streamlining - rather than by scientific considerations of wind resistance and vehicle stability problems.

As a matter of fact, the 1934 Chrysler Airflow, whose shape resulted in part from a whole new concept in passenger weight distribution, had a lower wind resistance than many of the 1940 and early 1950 cars which were styled purposely for their so-called streamline appearance. The
important point, however, is that in the 1940s the public began to accept streamlined automobiles and to appreciate the improvements in safety, comfort, economy and appearance that result when wind resistance is decreased and stability improved.

It seemed to us at Chrysler that the next logical step was to put scientific fact behind streamlining; to accurately measure wind resistance and to adapt the most aerodynamic shapes to automobile design. We hoped to create a functional and central styling theme which would lend itself to various adaptations, like the wide number of arrangements that can be made on a basic melody.

Accordingly, two major research projects were carried on simultaneously some 4,000 miles apart.

In Detroit, we knew, of course, that the teardrop shape has the least wind resistance.

But, we are not concerned about a vehicle that moves up in the air. Ours must travel along the ground. When applying this shape to ground movement it is necessary to flatten the tear drop at the bottom to provide a level floor for passengers and to accommodate components
of the
vehicle. It is also necessary to provide a compartment for a front-mounted engine because of the weight distribution problems peculiar to this country's automobiles. Thus, our tear drop now has grown a snout to house the engine and a hump to enlarge the central passenger compartment. The rear end is blunted to keep the
length within reasonable bounds.

From the wind resistance standpoint, this shape is good. However, its stability in cross winds is poor. The only way to stabilize the car without destroying its good wind resistance properties is to use fins. This results in a dart - or wedge - silhouette. This shape is used for aircraft, racing
boats and cars and missiles for the same reasons. Airplane and boat designers evolved this shape from information obtained in wind tunnel research.

Since the dart - or wedge - shape was so common to airplanes and boats, it was familiar to the public. So, this contemporary shape was adapted to our 1955 Chrysler Corporation cars. We refined and, in our opinion, greatly accented this basic shape in 1956 and 1957.

Tests on these dart, or wedge, shaped cars were conducted in the University of Detroit's wind tunnel. In some of these tests, a specially constructed 3/8 scale plastic model car weighing 500 pounds was used. The model car's wheels rotated. Its miniature cooling system included an operating fan. The undercarriage was duplicated in minute detail so that the scale model was a faithful replica of our proposed 1957 production model.

The scale model, equipped with detachable fins of various sizes for comparison purposes, was supported in the wind tunnel by a shaft connected to the tunnel's balance frame. By means of mechanical and electrical devices, it was possible to measure controlled amounts of wind forces and compute their effect on thc car. A turntable placed the model in any desired position in the wind tunnel in which velocities up to 160 miles an hour could be generated. In addition to measuring effects of wind force on the car, other tests included the compilation of wind pressure data from 100 tiny holes set in all surfaces of the car and the use of hundreds of thin strands of yarn attached to the car's surface to make visible the effects of air flow.

The tests demonstrated that the design of our 1957 model cars exerts a stabilizing effect much as do the tail fins on airplanes and "unlimited class" power boats. With the high upswept fins of our 1957 models, tests showed that road-holding stability was improved, reducing steering correction by as much as 20 percent in strong cross winds at normal highway driving speeds. I will try to explain as simply as I can how this vehicle stability is brought about. For aerodynamic reasons most of the force of a side wind acts on the front portion of finless car tending to make it veer from its course.


When fins are added, a larger
surface is presented at the rear of the car directing the side wind so that its force is better balanced about the car's center of gravity which acts as the pivot point. Thus, the addition of rear fins equalizes the forces about the pivot resulting in less tendency of the wind to turn the car off its course. By aerodynamic design, then, the side wind itself is made to compensate for its own ill effects. This relieves the driver of some of the steering effort required to keep the car within its highway lane when gusty conditions prevail.

While this research activity was being carried on in Detroit, we selected Carrozzeria Ghia, of Turin, Italy - one of Europe's greatest designers and one of the best body builders in the world - to create a car around the aerodynamic facts revealed in wind tunnel tests. Chrysler specified the basic dimensions of the car and certain styling features. It was to be a full size, four-passenger sedan, with a 129-inch wheelbase, 80 inches wide and 54 inches high. We also supplied advanced engineering innovations for the chassis, engine and other parts of the car. Except for these considerations, the shape was to be determined solely by the form which showed the least possible air disturbance in aerodynamic research.

Under the direction of Dr. Giovanni Savannuzzi, designer of the wind ttmnel at the University of Turin and chief engineer of the Ghia Body Company, a one-fifth size plastic m
odel was covered with horizontal and vertical lines, similar to those on a piece of graph paper. This model was then placed in the wind tunnel. Drops of ink were
placed at various points on the body surface. Winds were then developed, up to speeds as high as 200 miles an hour. The ink blots resulting from this wind velocity traced the path and force of the air over the model's surface. Analysis of these measurements led to an aerodynamically-styled body around which the air streamed smoothly.

That is how the Dart was created!

The Dart is one of the most nearly perfect aerodynamic passen
ger car designs in the world today. Its trim appearance should not lead anyone to think it is a small car. It is built
on a 129-inch wheelbase, the same as the Imperial. It has full-wrap, rubber-mounted bumpers. These provide complete protection around the car body, yet blend into the car so aerodynamically they seem a part of the car body. Brake cooling is improved through finned wheel covers which induce air flow over the brake-drum surfaces at a rate of 80 cubic feet per minute at 40 miles an hour.

Fins are an essential and integral part of the Dart's shape. The wind tunnel tests in
Italy confirmed our Detroit wind tunnel studies that the tail fins are functional units, minimizing wind wander of the vehicle at normal driving speeds.

We do not consider the Dart a show car. It is literally a laboratory on wheels. It has undergone rigorous tests in competition with other cars at Chrysler Corporation's Engineering Proving Grounds at Chelsea, Michigan.

In some of these tests, our object was to compare the wind resistances of the Dart shape with those of other auto body types. We attempted to minimize the effects of those chassis components which were not comparable. Thus, propeller shafts were disconnected and tires were inflated to 60 pounds. Other factors, like the inertia of the wheels, were taken into account so that the calculations would be
as accurate as possible.

In some of the tests, the cars were towed to speeds up to 100 miles an hour
and then cut loose. Their rates of deceleration
were measured. From these figures, our engineers
could determine the force required to propel the
cars at specified speeds. It was found that in competition with other cars, the Dart required
less force to combat wind resistance. Translated
into terms of how aerodynamic styling affects performance, that means improved acceleration
and reduced fuel consumption. It is especially
significant, I think, that the improvement in fuel economy extends through the normal driving range speeds, as well as at high speeds.

Our styling approach, then, was based on sound aerodynamic principles which were verified by wind tunnel and actual performance tests. We are continuing these tests to learn ways of further improving appearance; to obtain more fuel economy and better performance from a given size engine by reducing the force necessary to penetrate the air; and to reduce driver fatigue, thereby increasing safety, by controlling wind wander and improving stability through more functional design.

The work already done confirms the value of using as many aerodynamic facts as possible as guides to contemporary styling concepts. Here is another important tool which stylists and engineers can use to create better performing and better appearing cars. However, it is hoped that no one will get the impression from what precedes that the Dart is a preview of what our cars are going to look like in the future. Its shape suggests one way of reducing wind resistance. Our task is to design an automobile whose appearance will be admired by the public and whose performance will be aided by its shape. After all, the true measure of a product's design worth is public acceptance. Perhaps the Dart will help us a little in this respect.

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